THE NEXT BIG STEP

Introducing the all-new Fitbit Charge 2™, Fitbit Flex 2™ & so much more.

SEE WHAT’S NEW

New

Strike
gold

Outshine the ordinary in the all-new Gold Series for Fitbit Blaze™ & Alta™.

ACE YOUR GOALS WITH FITBIT'S FAMILY OF TRACKERS

Go
Go Dark

Meet gunmetal—the newest shade of Fitbit Blaze™.

Meet gunmetal—the newest shade of Fitbit Blaze™.

new

Style
+
Strength

Fitbit Blaze™ & Alta™
are now shipping!

Get Yours Now

One more way to find your fit.

One of the nation’s favorite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.

Learn more

Fitbit Activity Index™

Explore the top exercises of Fitbit users, popular fitness trends
across the globe & tips for trying a new workout.

Take a Look

More products
Flex Flex Charge HR Charge HR

Need help choosing a tracker?

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.

Find your fit