Getting started with a marketing automation system
By Christopher S. Penn
Similar to migrating a domain to a new server, moving from one marketing software to another can be cumbersome (even for the pros). Do it well,… Read More
Choosing searchable product names in product design
By Christopher S. Penn
When it comes to choosing product names, you’ve got to consider more than just appealing to people. In the always-on smartphone world, we have to brand… Read More
Applying agile methodology to local SEO tactics
By Erik Deckers
When someone uses the term “agile methodology,” I immediately drift off into thought, relating local SEO tactics to a story you hear in business school, the story… Read More
Reverse logistics: 5 tips for turning returns into sales
By Mikhail Ledvich
When looking to generate sales, most business owners think about how they can get customers to buy more. An often overlooked method that merchants forget about… Read More
GoDaddy welcomes ManageWP
By Jeff King
I’m incredibly excited to announce that ManageWP has joined the GoDaddy family. ManageWP is a popular tool for WordPress developers that helps them collectively save thousands of… Read More
ProcFilter: Operationalizing YARA signatures in the Windows environment
By Emerson Wiley
YARA is a binary pattern matching tool created by Victor Alvarez at VirusTotal. It is frequently used for malware classification. YARA’s open signature format has made it… Read More
How to prepare your nonprofit website for #GivingTuesday
By Matt Cromwell
It’s the time of year when every nonprofit starts planning their end-of-the-year holiday giving goals. Running a targeted #GivingTuesday campaign is an effective way to get… Read More
The most effective email marketing campaigns for retail sales
By Natalie Cullings
Email marketing campaigns are a crucial channel for acquiring new prospects, nurturing existing customers and increasing sales. In fact, they have continually yielded the greatest return… Read More
How to get bloggers to review products for your business
By Raubi Marie Perilli
There was a time when retailers had to rely on big platforms and channels for their marketing efforts. To promote products, they had to purchase ads… Read More
Define your client persona to easily create targeted marketing messages
By Jennifer Bourn
There’s this woman — you see her online, you see her at networking events. She is very successful and seems to have an endless supply of… Read More
5 steps to rock online retail sales during any holiday season
By Tom Ewer
If you’ve been involved with eCommerce for any length of time, you’ll be acutely aware of the outsized importance of holiday periods for online retailers. Whether… Read More
Taking your website mobile to get more retail customers [infographic]
By Kelly Hardy
Your retail customers are looking for your website in some pretty unusual places — on the commuter train, in the bathroom, and at the bar while… Read More