Getting started with a marketing automation system
By Christopher S. Penn
Similar to migrating a domain to a new server, moving from one marketing software to another can be cumbersome (even for the pros). Do it well,… Read More
Similar to migrating a domain to a new server, moving from one marketing software to another can be cumbersome (even for the pros). Do it well,… Read More
When it comes to choosing product names, you’ve got to consider more than just appealing to people. In the always-on smartphone world, we have to brand… Read More
When someone uses the term “agile methodology,” I immediately drift off into thought, relating local SEO tactics to a story you hear in business school, the story… Read More
When looking to generate sales, most business owners think about how they can get customers to buy more. An often overlooked method that merchants forget about… Read More
I’m incredibly excited to announce that ManageWP has joined the GoDaddy family. ManageWP is a popular tool for WordPress developers that helps them collectively save thousands of… Read More
YARA is a binary pattern matching tool created by Victor Alvarez at VirusTotal. It is frequently used for malware classification. YARA’s open signature format has made it… Read More
It’s the time of year when every nonprofit starts planning their end-of-the-year holiday giving goals. Running a targeted #GivingTuesday campaign is an effective way to get… Read More
Email marketing campaigns are a crucial channel for acquiring new prospects, nurturing existing customers and increasing sales. In fact, they have continually yielded the greatest return… Read More
There was a time when retailers had to rely on big platforms and channels for their marketing efforts. To promote products, they had to purchase ads… Read More
There’s this woman — you see her online, you see her at networking events. She is very successful and seems to have an endless supply of… Read More
If you’ve been involved with eCommerce for any length of time, you’ll be acutely aware of the outsized importance of holiday periods for online retailers. Whether… Read More
Your retail customers are looking for your website in some pretty unusual places — on the commuter train, in the bathroom, and at the bar while… Read More