Inside AdWords

Expanded safeguards for advertisers

Tuesday, March 21, 2017

public commitment Raising the bar for our ad policies
YouTube Partner Program Increased brand safety levels and controls for advertisers

Safer default for brands. We’re changing the default settings for ads so that they show on content that meets a higher level of brand safety and excludes potentially objectionable content that advertisers may prefer not to advertise against. Brands can opt in to advertise on broader types of content if they choose.

Simplified management of exclusions. We’ll introduce new account-level controls to make it easier for advertisers to exclude specific sites and channels from all of their AdWords for Video and Google Display Network campaigns, and manage brand safety settings across all their campaigns with a push of a button.

More fine-tuned controls. In addition, we’ll introduce new controls to make it easier for brands to exclude higher risk content and fine-tune where they want their ads to appear.

Increasing resources, accelerating reviews and improving transparency
Posted by Philipp Schindler, Chief Business Officer, Google

Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

Monday, March 20, 2017

What: Google Marketing Next keynote live stream
When: Tuesday, May 23 at 9:00 a.m. PT/12:00 p.m. ET.
Duration: 1 hour
Where: Here on the Inside AdWords Blog

Be the first to hear about Google’s latest marketing innovations, the moment they’re announced. Watch live as my team and I share new Ads, Analytics and DoubleClick innovations designed to improve your ability to reach consumers, simplify campaign measurement and increase your productivity. We’ll also give you a sneak peek at how brands are starting to use the Google Assistant to delight customers.

Register for the live stream here.

Until then, follow us on Twitter, Google+, Facebook and LinkedIn for previews of what’s to come.

Posted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce

Attention, please: Supporting the ad industry to measure what matters

Monday, March 20, 2017

Unique Reach in AdWordsgrew to an industry leading 93% in 201612are also 95% audible3learnedbothonlyonly4

Source: Google TrueView Brand Lift studies Aug-Sep 2016, Global, data for users with single impression. Data shows ratio of additive differences vs. control respondents for each group of viewers.

watch timeUnique Reachwatch time reporting
Posted by Debbie Weinstein, Global Managing Director, YouTube & Video Solutions1. Google and DoubleClick advertising platforms data, Q4 2015 over Q4 2014
2. Google and DoubleClick advertising platforms data, April 2016
3. Google Internal Data, Global, August 2016 (when volume is at least 10% for YouTube ads)
4. Google TrueView Brand Lift studies Aug-Sep 2016, Global

Close variants now connects more people with what they’re looking for

Friday, March 17, 2017

1Close variantsover the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords23

Rewording and ignoring function wordsfromto

Same meaning, different order

Putting it all together
preferRLSASmart Biddingsearch terms reportnegative keywordsbest practicesPosted by Miguel Villalobos, Product Manager, Search Keywords1. Google internal data, global
2. This change will affect English and Spanish keywords only, with other languages to follow throughout 2017
3. Google internal data, aggregate traffic

A fast start to 2017 for click-to-call ads

Wednesday, March 08, 2017

call-only adsimported call conversions

Simplified workflows so you can set up click-to-call ads faster

Better ad experiences that make it easier for people to call you

Detailed call reporting that shows which parts of your campaigns drive the most valuable calls

Get your call extensions up and running more quickly
Account-level call extensionsautomated call extensionscall reporting New year, new look for click-to-call ads

“Introducing business names to call-only ads has improved the quality of calls we drive from Google Search for clients across our agency. We’ve been able to showcase their brands more clearly and increase user trust, which has led to significantly higher clickthrough and call conversion rates."-Kevin Quinlan, President of wommster.com

New reporting for keyword and ad-level call details
useful insightsconversionsnew call detailsHelp Centerbest practicesoptimizing the caller experiencePosted by Manas Mittal, Product Manager, Mobile Search Ads

“Level up” your gaming business with new innovations for apps

Wednesday, March 01, 2017

Big1Games Developer Conference (GDC)

New playable and video ad formats to get more people into your game

Integrations to help you create better monetization experiences

Measurement tools that provide insights about how players are interacting with your game

Let more users try your game with a playable ad format
Universal App Campaigns

Jam City's playable ad for Cookie Jam

"Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value."Google Web Designer Improve the video experience with ads designed for mobile viewing
2

Jam City Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology

3 Unlock new business with rewarded video formats, and free, unlimited reporting
AdMob's platform to mediate rewarded video adsFirebase AnalyticsUnity

C++ and Unity developers can now access Firebase Analytics for real-time player insights

Posted by Sissie Hsiao, Product Director, App Promotion Ads, Google
Last played Fire Emblem Heroes for Android
1. App Monetization Report, November 2016, App Annie
2. More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data
3. Google Internal Data

Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online

Monday, February 27, 2017

Google Manufacturer Centerset up their accounts Johnson & Johnson drives a premium brand experience with high-quality product images
Johnson & Johnson

A 22% increase in impressions, helping even more customers discover their brand through search results

A 27% increase in clicks, engaging more potential customers with their retailers’ Shopping ads.

Safavieh gains impressions and qualified clicks by uploading better product data
Safavieh

A 46% increase in impressions, improving product discoverability on Google

A 35% increase in clicks, with users spending more time on retailer’s sites

Getting started with Manufacturer Center
partner pagevisit our websitePosted by Christian Santiago, Strategic Partner Development Lead, Google Shopping

Discover the new AdWords experience

Tuesday, January 31, 2017

introducedearly lookwe’re rolling out the new AdWords experience to more of you within the next few months

Examples of Overview cards**

Posted by Jerry Dischler, Vice President of Product Management, AdWords* Invites are sent based on a number of factors, including the features you use
** Campaign performance, Auction Insights, and Locations cards are coming soon

A new guide to driving sales with Gmail Ads

Thursday, January 26, 2017

1Gmail adsnew guide

Showing your Gmail ads to the right people

Enticing people to click on your collapsed ad

Designing an expanded ad that converts

Optimizing your Gmail ads for success

Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter.
Posted by Matt Lawson, Director, Performance Ads Marketing1. Google Q4 2015 Earnings Call.

How we fought bad ads, sites and scammers in 2016

Wednesday, January 25, 2017

policiesOver the yearsin JulyIn the six months since launching this policy, we disabled more than 5 million payday loan ads. In 2016, our systems detected and disabled a total of 112 million ads for “trick to click,” 6X more than in 2015. Ads for illegal productsWe disabled more than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.We took down more than 17 million bad ads for illegal gambling violations in 2016.

17M ads removed for illegal gambling violations

Misleading adsIn 2016, we took down nearly 80 million bad ads for deceiving, misleading and shocking users.

1,300+ accounts suspended for tabloid cloaking

Bad ads on mobilein 2016, our systems detected and disabled more than 23,000 self-clicking ads on our platforms, a huge increase year over year. Ads trying to game the systemLast year, we took down almost 7 million bad ads for intentionally attempting to trick our detection systems.tabloid cloakersIn 2016, we suspended more than 1,300 accounts for tabloid cloaking. Promoting and profiting from bad sitesbad sites

We took action on 47,000 sites for promoting content and products related to weight-loss scams.

We took action on more than 15,000 sites for unwanted software and disabled 900,000 ads for containing malware.

And we suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches.

6,000 sites and 6,000 accounts removed for attempting to sell counterfeit goods

AdSense misrepresentative contentCoalition for Better Ads
Posted by Scott Spencer, Director of Product Management, Sustainable Ads

Inside AdWords

Expanded safeguards for advertisers

Join us live on May 23, 2017 as we announce the latest Ads, Analytics and DoubleClick innovations

Attention, please: Supporting the ad industry to measure what matters

Close variants now connects more people with what they’re looking for

A fast start to 2017 for click-to-call ads

“Level up” your gaming business with new innovations for apps

Google Manufacturer Center opens self-sign up, letting even more manufacturers elevate their brands online

Discover the new AdWords experience

A new guide to driving sales with Gmail Ads

How we fought bad ads, sites and scammers in 2016

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