Video ads offer a valuable opportunity to drive more revenue for your interstitial inventory. MoPub enables you to automatically introduce video ads from MoPub Marketplace demand partners without burdening your app with additional SDKs.
Our video ad support is built to give you the most flexibility and control over your app monetization.
- Publishers can choose to serve 1-15s non-skippable videos and/or 16-30s videos that are skippable after five seconds.
- UX includes a countdown timer. Videos greater than 15 seconds also have skip timers that enable users to close the ad after 5 seconds.
- Videos are pre-cached and play automatically inline with your app
- Audio settings of the ad will match the sound settings of your user’s device
How to enable video:
- You must be using a MoPub iOS or Android SDK v2.1.0 or later.
- Navigate to your Marketplace > Settings tab, scroll down to the “Fullscreen Ad Unit Settings” section, select “All fullscreen formats” or “Only video ads”, and select the video lengths that you would like enabled.
Frequently Asked Questions
1. What video durations do you support and how do they differ?
a. 30 second skippable autoplay videos, with the ability for a user to close the ad after 5 seconds using the skip timer
b.15 second non-skippable autoplay videos
2. What eCPMs can I expect for video creatives?
a. Video eCPMs will vary based on the ad unit placement, app category, and country. However, on average, you can expect video ad eCPMs to be at least around 2 – 4 times regular interstitial ad units on MoPub Marketplace, however, results will vary by publisher.
3. Are the countdown timer and skip timers available for Android?
a. Yes! Countdown timers appear for videos <=15s, and skip timers appear for videos >15s for both iOS and Android.
4. How do I select the video type for my Marketplace line items?
a. You can choose to allow 1-15s non-skippable videos, and/or 16-30s skippable videos for each Marketplace line item with the same controls as those selected on the Marketplace Settings page. To select each type, go to the Marketplace Line Item, select the “Settings” tab, and scroll down to Video Ads
5. Will the video ad display in landscape or portrait?
Orientation of the video ad depends on the OS and device type. Please see below.
– iOS:
Phone: Will always attempt to play video in landscape unless device orientation is locked to portrait. If so, will play in portrait.
Tablet: Will always play video in the device’s current orientation.
– Android:
Phone: Will always play video in landscape.
Tablet: Will always play video in landscape.
6. Does MoPub support pre-caching?
a. Yes, we support pre-caching on video creatives for all MoPub SDKs v1.16+.
7. Which of my standard ad formats support video?
a. Only Interstitial ad units for iPhone and iPad (both portrait and landscape). No support for banner ad units (320×50) or medium rectangles (300×250).
8. What counts as a video impression? On completion or on start of the video?
a. A video impression tracker gets fired as soon as the video autoplays.
9. Is frequency capping supported for video ads?
a. Video ads can be served in any of your interstitial ad units that you have enabled on your Marketplace Settings page. Therefore, your video ads will have the same frequency capping settings that you have for that interstitial ad unit.
b. To create a custom frequency cap for video ads, you can create a Marketplace Line Item targeted at the interstitial ad units that you would like included. Enable video ads for the Marketplace Line Item under the line items “Settings” tab and set the frequency cap under the “Advanced Targeting” section. Note that interstitials or videos can serve in these ad units. Please contact your Account Manager or [email protected] if you have questions.
10. Will the video still play sound when the device is muted?
a. The video ad will have the same audio setting as the user’s device audio settings. For example, if the device is muted, the video will also not play any audio.