
This year Marshmallow Fluff, America’s oldest brand of marshmallow creme, celebrates its 100th anniversary. It wasn’t the first commercially available version—that honor goes to a brand called Snowflake—but it has outlasted its rival by more than 50 years. And Fluff has a particularly devoted following, especially in Massachusetts, where it was invented and is honored with an annual “What the Fluff” festival. (The state also made national headlines in 2006 after a senator filed a measure that would limit serving Fluffernutter sandwiches in school cafeterias to once a week, which provoked outrage and prompted other legislators to propose making the Fluffernutter the state sandwich.)
The other brands of marshmallow creme sold in the U.S. are Solo and Kraft, and it’s the latter that Emily Stewart of Bang Bang Pie & Biscuits chose for GT Prime chef John Kirchner's challenge. Kirchner hates marshmallows, he says, because of their texture, though the softer marshmallow creme (which uses egg whites in place of gelatin) isn’t so bad. He didn’t grow up eating the confection, though he does remember having a Fluffernutter sandwich in high school and immediately forming a “fake band” with his friends called Garbage Juice and the Fluffernutters. “We played no actual instruments—it was more for status,” he says.