We’re pleased to announce that once again, the size of Alexa’s global traffic panel is significantly increasing. Continue reading
Alexa’s Global Traffic Panel Increases Again
Category Archives: Analytics
Win More Business with Alexa’s Site Screener
Are you tired of spending your time digging endlessly for qualified prospects? Would you like a quick and efficient way to uncover new leads and viable business opportunities?
At Alexa, we’ve harnessed the power of our global panel of internet users to bring you an easier way to perform market research in an industry category, discover business or investment opportunities, and boost lead generation efforts with selectively qualified leads. Continue reading
Customer Spotlight: How a Data-Driven Focus Kept Skiis & Biikes in the Family
We have the great pleasure of working with customers all over the world. But perhaps the most gratifying part of what we do is accompanying our customers as they grow the businesses they’re passionate about. Skiis & Biikes is the embodiment of this mission. Continue reading
Using APIs to Solve Complex Business Questions
You may be familiar with Application Programming Interfaces, otherwise known as APIs. As defined by Dan Woods in his Forbes article, an API is a simple way to provide access to some type of business asset. Most commonly, this business asset is information or data. Continue reading
Customer Spotlight: How Recruiterbox Leverages Alexa Site Audits for Growth
In San Francisco, the ebb and flow of the city’s startup economy is apparent. People come en masse to the area for the abundance of new opportunities, and teams shift and change dramatically every month. With this ever-changing human resource makeup, San Francisco-based Recruiterbox aims to streamline and organize the hiring process, leveraging analytics as a key catalyst for growth. Continue reading
Data Science 101: Using Clusters to Understand Web Traffic
There are a lot of factors that influence the amount of traffic a site receives, as well as how engaged its users are. In this post we’ll take a look at one of the many techniques we use to help understand a site’s traffic: clustering. Continue reading
Using Keyword Research for Competitive Advantage
Your SEO strategy is a crucial part of your site’s competitive strategy, and is a key driver of your site’s traffic. With the vast majority of product purchases starting with search, SEO is a critical marketing tactic. Arguably, the foundation of a successful SEO strategy is keyword management. Alexa customers tell us that monitoring and optimizing SEO keywords is a key area of strategic focus for growth and competitiveness. This comes as no surprise. Keywords are the building blocks of search and are the window to discovering customer intent and need. The right keyword strategy can drive more qualified traffic, convert more customers and secure more leads. Continue reading
Now Available: Monthly Unique Visitors for Websites
You asked for it, so we are ecstatic to announce new monthly unique visitor estimates! As of today, Alexa Advanced and Advanced High Traffic subscribers can access monthly unique visitors metrics for websites. Continue reading
Infographic: The Anatomy of an Alexa Site Audit
Regular technical site audits are a critical part of optimizing your website’s performance and your visibility in organic search. With algorithms and best practices changing constantly, a regular site audit is the key to making sure your site continues to drive traffic, boost conversions, and deliver sales. Unfortunately, site audits can be a tedious process. And it’s common to feel overwhelmed when getting started. Continue reading
5 Technical Tune-ups to Optimize Your Website
So, you’ve just updated your website following SEO best practices. Time to sit back and relax, and take a well-deserved break, right?
Not so fast! The web is not a static place. Google rolls out search algorithm changes daily. Other sites update their content and links all the time. And, you (hopefully) update your site regularly as well. Continue reading