Newsrooms around the world have learned that transitioning from print to digital means more than simply changing the distribution method. The Telegraph Media Group has undertaken heroic efforts to adjust to the digital model, but they still needed to acclimate their team to analytics and data better.

Questions The Telegraph Needed to Address:¶

• How could they use data to reach across editorial, analytics and sales teams?
• What kind of actions would their teams take after seeing website data?
• How would using analytics improve user-experience for their readers?
• How could data help their sponsored content strategy?

Since using Parse.ly, The Telegraph now has a smoother workflow for journalists, more collaboration between the digital team and the newsroom, and a better experience for The Telegraph’s online reader. Find out how they did this with Parse.ly’s help by downloading the case study.