Work with Structured Data
Understand audience trends faster and more efficiently with a system that provides you with structured data built for analyzing content or topics.
Why Data Analysts Love Parse.ly
Don’t be Limited by Metrics
Make sure everyone is working off of the same metrics, while still providing the right KPIs for each team. Parse.ly provides up to 14 different metric views, including visitors, engaged time, search referrals, social refererrs, and new and returning visitors for all data collected.
“The learning curve for enterprise analytics solutions can be steep... Parse.ly gives our editors the power to easily access insights that were either not available or required an analyst.”
Carson Smith
Senior Business Analyst
What kinds of questions can be answered using Parse.ly's data?
What is the lifespan of an article?
The pace of digital publishing means that readers' attention moves on quickly to the next and newest piece. In short? Your articles have a shelf life. Parse.ly’s data team examined how long an article typically lasts online and how social media affects article lifespans.
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