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Welcome to the Wistia Library

A catalog of resources on how to succeed with business video.
For a start-to-finish guide, enroll in our Business Video Fundamentals email course!

All Production Strategy Video Gear Concepting

All Types Videos Guides

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How to Look Good on a Webcam

Our go-to tips for looking (and sounding) professional in your next webcam video.

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8 Presentation Templates for Soapbox Videos

Download our free slide templates, and create a beautiful video in minutes!

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9 Types of Videos That Every Business Can Use

Draw inspiration from these popular types of business videos—product videos, onboarding videos, testimonials, and more!

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The Wistia Guide to Marketing Automation with Marketo

Using video with marketing automation to reach your goals.

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The Down and Dirty DIY Lighting Kit

How to put together an effective video lighting kit for less than $100.

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Wistia Explainer Videos Explained

Learn how to use scripting tactics from Video Brewery to create an explainer video that really shines.

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Three Ways to Shoot an Overhead Video

Learn how to use a tripod, a boom pole, or a mirror, to capture a shot from up above.

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How to Direct Non-Actors in Your Next Video

Tips for preparing your shoot and coaching your teammates to achieve their best takes.

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The Wistia Guide to Generating Leads with Turnstile and Video

Learn where to place your email collector, when to make it skippable, what copy to use, and more.

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How to Produce a Stop Motion Video

Trevor explains how to set up a DIY stop motion studio, shoot an animation frame by frame, and edit footage efficiently.

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The Wistia Guide to Calls to Action in Video Marketing

Where to put your call to action, when to use text, images, and HTML, which words perform best, and how to pick a great image

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Organize Your Gear with This DIY Camera Toolbox

How to create your very own rolling home for all your video gear essentials.

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Using Video Data for Better Sales Alignment

Wistia and Salesforce's Mathew Sweezey explain how to use video data to connect sales, marketing, and customer experience.

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How to Animate Your Company Logo

An in-depth guide on the basics to motion graphics in After Effects.

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How to Shoot Video with a DSLR Camera

Chris runs through the fundamentals of ISO, shutter speed, aperture, white balance, and different lenses.

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Crafting a Social Video Strategy

Tactics, best practices, and creative ideas for social media videos.

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Editing Basics for Business Video

A guide to some basic editing theories that you can apply in any software.

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Using Video in Your Marketing Automation

How to incorporate video in your marketing automation to generate, score, and nurture leads.

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Shooting Your Laptop Screen

Our technique for making your screencasts more exciting by putting them in context!

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Wistia's Music Collection

Download some free background tracks to add energy and emotion to your videos.

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Choosing a Backdrop for Your Video

How to set the tone for your video with the right background.

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Hiring an In-House Video Producer

For many companies, bringing video production in-house represents uncharted territory. Figuring out how and when to start can be challenging.

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Understanding Audience Retention

How to evaluate the strengths and weaknesses of your video by breaking down its analytics.

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Recording Audio for Business Video

Make sure your message is crystal clear by making your video sound as good as it looks.

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Lighting on the Fly

A minimal and flexible philosophy for lighting your video on any budget.

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Guide to Video Metrics

How to understand what your analytics are really telling you and measure the impact and effectiveness of your next video.

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Guide to Video in Email

When two mediums exist in beautiful harmony: Marketing goals, technical limitations, and user experience

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Shooting Video with an iPhone

The iPhone has an amazing video camera, but just clicking record may not result in quality footage. Watch our tutorial, shot entirely with an iPhone 7, and learn how to produce professional-looking video.

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Choosing Music for Your Video

Background music plays a wicked important role in your video. It?s a powerful way to drive the video forward and create emotion around your message.

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Choosing a Microphone

Bad audio can ruin even the best video! Learn about a couple different kinds of external microphones and when to use them.

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Making Better Help Videos

Support videos are just about the most efficient tools under the sun! By placing valuable knowledge in your customers' hands, you can spend way less time repeating explanations, and more time delving into deeper issues.

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It?s so important to read your video script out loud before heading into the studio. Here are our best tips for a great table read, including how to edit your script to sound more natural on camera.

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Get Creative with Lenses

Learn how to get creative with interchangeable lenses on your DSLR. Chris covers advantages and disadvantages of a fast lens, telephoto lens, wide-angle lens, fish-eye lens, and more.

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Get Loose for the Camera

For non-actors, getting on camera can be tough! The key to a natural on-screen performance is to not take yourself too seriously.

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Shooting for the Edit

Techniques you can use while you?re shooting your video to make editing more efficient (and pleasant).

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Wistia's Scripting Tips

The steps we take to prepare scripts for our videos, from our scripting questionnaire to Google doc collaboration to the table read.

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DIY Office Video Studio

Shooting a video in the middle of an office can be pretty tricky? that's why we recommend filming in a conference room.