Indi Young

@indiyoung

Researching the problem space to guide the solution; understand users b4 they're users; author , cofounder .

(just north of) San Francisco
ಮಾರ್ಚ್ 2007 ಸಮಯದಲ್ಲಿ ಸೇರಿದ್ದಾರೆ

@indiyoung ತಡೆಹಿಡಿಯಲಾಗಿದೆ

ನೀವು ಖಚಿತವಾಗಿಯೂ ಈ ಟ್ವೀಟ್‌ಗಳನ್ನು ನೋಡಲು ಬಯಸುವಿರಾ? ಟ್ವೀಟ್‌ಗಳನ್ನು ನೋಡುವುದು @indiyoung ಅವರನ್ನು ತಡೆತೆರವುಗೊಳಿಸುವುದಿಲ್ಲ.

  1. ಪಿನ್ ಮಾಡಿದ ಟ್ವೀಟ್

    Deep understanding isn't validation--it's empathy. Separate it from your dev cycles.

  2. Empathy At Work: Explaining the Who, What, Why, and How

  3. Stop by our panel about empathy at UXPA:

  4. Want a print copy of Mental Models? Enter the drawing to win one of two copies:

  5. my favourites: Letting go of the words by , Mental Models by , The universal principals of design

  6. Assumptions impede diversity in product design. Examine your assumptions.

  7. Win a print copy of Mental Models--just found two copies!

  8. Organizations get caught up in looking at people through the lens of their offering.

  9. I found two printed copies of Mental Models! Giving them away--enter the drawing:

  10. Wishing for a print copy of Mental Models? I found two copies! Enter the drawing to win:

  11. Excellent article about assumptions, how they limit creativity, and how to keep them in check

  12. All the props to the folks for their handling of harassment:

  13. Don't have a red nose? That's ok! For every RT we'll donate $10 toward ending child poverty.

  14. I'll be in Seattle 01-June for doing a panel about empathy in work! And visiting

  15. Do you know product manager/producer at a largish game company that uses product discovery/lean practices? And, is willing to talk about it?

  16. Retweeted Indi Young (): Deep understanding isn't validation--it's empathy. Separate it from your dev...

  17. “‘I agree that people put all sorts of irrelevant crap into their personas…” — 

    “‘I agree that people put all sorts of irrelevant crap into their personas. It dilutes their credibility. … Demographics are seldom necessary when it comes to designing structure and flow.’ Kim Goodwin” from “Describing Personas” by Indi Young.
  18. Validation is necessary. But so is deep understanding (hint: it is not about your solution).

  19. Envision the diversity of the audiences you support. Replace demographics w/the true range.

  20. Interested in a printed copy of my Mental Models book? Sign up for my newsletter for the contest.

  21. “…Deep understanding is how people reason and react and guide decisions as they achieve the larger human intents and purposes of life.” from “When to be Hasty with Product Research” by Indi Young.
  22. “Move Fast” Works for Engineering, Not Understanding People -- :

  23. Empathy is thinking about other people, how they think & react, before you make decisions.

  24. .'s retired dad builds planes (yeah, real ones)! Impressive, no? Read about it in her newsletter:

  25. Indi Young ಹಿಂಬಾಲಿಸಿದ್ದಾರೆ , , ಮತ್ತು5 ಇತರರು
    • @uxdawn

      Experience design leader at Intuit. Design geek. Fascinated by users. Loves animals and vegetables - AKA vegan.

    • @lindaurban

      Many hats: Consultant & instructor; work w/teams; design, develop, & deliver information & instruction; facilitate change. Work toward sustainability.

  26. “…working quickly is a problem when it comes to understanding the people you’re trying to support.…” from “When to be Hasty with Product Research” by Indi Young.
  27. Deep understanding: reframe the way you think about the problem as if your org doesn't exist

ಲೋಡಿಂಗ್ ಸಮಯ ಸ್ವಲ್ಪ ತೆಗೆದುಕೊಳ್ಳುತ್ತಿರುವಂತೆನಿಸುತ್ತದೆ.

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