Ryan Holmes: Tapping Social Media to Predict the Next Big Thing

RYAN HOLMES: If you’re an entrepreneur, how do you quickly and easily gauge demand for your new product? What’s the best way to feel out the market before investing thousands of dollars in equipment, materials and office space? The smart kids have been using Google for years to suss out product demand. But as I found while bringing my standing desk idea to life this year, an integrated approach that also incorporates newer social media tools may be the best way to tell whether you’ve got a winner on your hands. …