etracker 
etracker 
Web Analytics
Basic visitor, technology, content and location reports
Visitor profile & interaction
explorer
explorer
eCommerce Reports
Customer Journey Reports
etrackerAnalytics
etrackerOptimiser
etracker
etracker
Basic
for smaller websites with organic traffic
Up to 1 million touchpoints/month*
from €19 month** (incl. 100.000 touchpoints per month)
Pro
for smaller shops and websites who want to increase their marketing efficiency
Up to 1 million touchpoints/month*
from €49 month** (incl. 100.000 touchpoints per month)
Enterprise
for larger shops and websites with data-driven marketing at the highest level
Up to 1 billion touchpoints/month*
On
request
* Touchpoints per month; a page view, an event or a forwarding click without any subsequent page view corresponds to a touchpoint
** Prices in advance plus VAT / Minimum contract duration: 12 months
| Features | Basic | Pro | Enterprise |
| 100% compliant with data protection laws – officially verified |  |
|
|
| Data storage in Germany | |
|
|
| Free online, email and phone support | |
|
|
| Optional tracking or cookie opt-in | |
|
|
| Revocation option via first party cookie | |
|
|
| Exclusion from counting (for internal access) via cookie or IP block | |
|
|
| SSL encryption of access to statistics | |
|
|
| A tracking code for all products | |
|
|
| Worldwide high-performance code provision via Content Delivery Network (CDN) | |
|
|
| Number of sub-user accesses with roles and rights | 10 | 10 | unlimited |
| Multi-account usage |  |
|
|
| Statistical data export (CSV, XML, Excel, PDF) | |
|
|
| Export distribution via email | |
|
|
| Interface in English and German | |
|
|
| Responsive reporting interface for desktop and tablet | |
|
|
| Interactive dashboard for desktop, tablet and smartphone | |
|
|
| Cross-device tracking | |
|
|
| KPI monitoring with email alert | |
|
|
| Access to raw data | |
|
|
| REST reporting interface | |
|
|
| Unique reports | |
|
|
| Free segment drill-down to up to 7 layers with some 70 dimensions | |
|
|
| Segmentation of 100% of the data (no sampling) | |
|
|
| Live visitor tracking in just a few seconds processing time | |
|
|
| Near-time web analysis reporting (under one hour processing time) | |
|
|
| Visitor recognition using first-party cookie, third-party cookie and technical fingerprint | |
|
|
| Timeframe for saving aggregated web analysis data | unlimited | unlimited | unlimited |
| Timeframe for saving the raw data backup | 13 months | 13 months | 5 years |
| Configurable and interactive report graphics | |
|
|
| Your own freely configurable reports (10) | |
|
|
| Web service interface (REST) for dynamic export of aggregated reporting data | |
|
|
| Structured raw data export for further processing in BI tools, among other things | |
|
|
| Features | Basic | Pro | Enterprise |
| Onsite | |||
| Live visitor tracking and display of the last visitors | |
|
|
| Setup assistant for conversion funnel or website target processes (without adjusting the code) | |
|
|
| Traffic analysis by visits (sessions) and (unique) visitors | |
|
|
| Engagement analysis | |||
| Time on page | |
|
|
| Page views per visit | |
|
|
| Entries | |
|
|
| Exits | |
|
|
| Bounce rate | |
|
|
| Location analysis | |||
| By country | |
|
|
| By browser language | |
|
|
| By region | |
|
|
| By city | |
|
|
| Content analysis | |||
| Pages | |
|
|
| Website areas | |
|
|
| Events incl. automatic recording of selected clicks | |
|
|
| Click paths and conversion paths (target steps) | |
|
|
| Technological analysis | |||
| Device type (desktop, tablet, mobile, among other things) | |
|
|
| Operating system and version | |
|
|
| Manufacturer of mobile end devices | |
|
|
| Browser and browser version | |
|
|
| Timeframe comparison and drill-down | |||
| Year | |
|
|
| Month | |
|
|
| Calendar week | |
|
|
| Weekday | |
|
|
| Day (date) | |
|
|
| Hour | |
|
|
| Pre-configured reports with key traffic, engagement and target figures | |
|
|
| Dynamic segmentation and analysis drill-down by flexibly combining report attributes, fold-out and sorting function | |
|
|
| Multi-dimensional segmentation in up to seven levels | |
|
|
| Configurable and interactive report graphics | |
|
|
| Your own freely configurable reports (10) | |
|
|
| Web service interface (REST) for dynamic export of aggregated reporting data | |
|
|
| Structured raw data export for further processing in BI tools, among other things | |
|
optional |
| Segmentation by visitor type | |||
| Customer vs. Non-customer | |
|
|
| New visitor vs. Return visitor | |
|
|
| User analytics | |||
| Live visitor ticker | |
|
|
| Live visitor tracking and display of the last visitors | |
|
|
| Visit history and clickpath of individual visitors | |
|
|
| Adding data from CRM and other systems | |
|
|
| Customer journey analytics | |||
| Attribution model switch | |
|
|
| View-through conversion tracking | |
|
|
| Shop analytics | |||
| Analysis of use of the watchlist | |
|
|
| eCommerce funnel: product seen, put in basket, deleted from basket, placed on watchlist, ordered, bought, cancelled (returned) | |
|
|
| Marketing | |||
| Automatic identification and classification of traffic according to search engines (SEO, SEA), Social Media, link/referrer, type-in | |
|
|
| Automatic tagging of Google AdWords campaigns and import of Google AdWords data | |
|
|
| Campaign generator | |
|
|
| Campaign parameters for granular tracking by partner, channel, campaign, display, variant, positioning, target, keyword, etc. | |
|
|
| Multidimensional segmentation according to up to six segments in an individual report | |
|
|
| Cross-channel evaluation of all campaign properties | |
|
|
| Campaign cost models CPC, CPL, CPS | |
|
|
| Campaign analyses can be dynamically segmented according to landing pages, device type, geographical origin, shopping baskets, etc. | |
|
|
| Multi-attribution comparison: first ad, last ad, uniform distribution, U distribution (bathtub) | |
|
|
| Customer journey analyses: contact number, contact sequences, effective phases | |
|
|
| On-site campaigns for internal search, product recommendations, banners, etc | |
|
|
| Affiliate switch for controlling provisioning | |
|
|
| eCommerce | |||
| Tops/Flops analysis | |
|
|
| Analysis of abandoned shopping baskets | |
|
|
| Product range analysis with product name, ID and four category levels with dynamic drilldown | |
|
|
| Look-to-book and returns rate can be segmented according to the campaign origin | |
|
|
| Shopping basket analysis according to campaign origin | |
|
|
| eCommerce funnel: product seen, put in basket, deleted from basket, ordered, bought, cancelled (returned) | |
|
|
| Order report with orders, accompanying products and campaign allocation | |
|
|
| Features | Basic | Pro | Enterprise |
| Usage per app screen | |
|
|
| Interactions based loosely on "Category", "Action" and "Label" | |
|
|
| Automatic recording of the usage time | |
|
|
| Visitor analyses (per year, month, week, weekday, day, hour) | |
|
|
| Technology analyses (device type, device, OS, OS version, manufacturer) | |
|
|
| Software Development Kit for iOS and Android | |
|
|
| Features | Basic | Pro | Enterprise |
| Scrollmap | |||
| Automatic recording of scroll depth per page (0-9%, 10-24%, 50-74%, 75-100%) | | |
|
| Scroll behavior via heatmap projected directly onto web pages | |
|
|
| Device switch for desktop, tablet and smartphone view | |
|
|
| Scroll report | |||
| Share of visitors and length of stay per scroll depth range | |
|
|
| Segmentation and comparisons by campaign origin, device, visitor type and much more | |
Base segments | Base and extended segments |
| Multiple drill-downs through combination of segments (eg. first visitors via SEA with smartphone) | |
Base segments | Base and extended segments |
| Form analysis | |||
| Form Event API for capturing visibility and interactions with forms | |
|
|
| Analysis at form, section and field level (including field type) | |
|
|
| Impressions, interaktions and errors per form field | |
|
|
etracker Optimiser
Pro
Targeted conversion optimisation with minimum IT effort
from €19 month*
etracker Optimiser
Enterprise
Like Pro + realtime data for mail remarketing and content personalisation
On
request
* Prices in advance plus VAT / Minimum contract duration: 12 months
| Core functions | Pro | Enterprise |
| A/B testing | |
|
| Multivariate testing |  |
optional |
| Split URL testing | |
|
| Smart messaging | |
|
| Visual page editor | |
|
| Popups, message bars and slider templates | |
|
| Comprehensive targeting and segmentation possibilities with full access to etracker real-time visitor profiles | |
|
| Free online, email and phone support | |
|
| Privacy and security | ||
| Worldwide high-performance code provision via Content Delivery Network (CDN) | |
|
| Data protection compliant (Germany and EU) | |
|
| Data storage in Germany | |
|
| SSL encryption of account access | |
|
| Configuration | ||
| Simple implementation via master code | |
|
| Step-by-step wizard for creating test and targeting projects | |
|
| Page editing without IT and programming | |
|
| Professional feature: injection of own Javascript and CSS blocks | |
|
| Preview for desktop and other mobile devices | |
|
| Browse mode for testing within login and checkout areas | |
|
| Test autopilot with traffic optimization for fast results | |
|
| Parallel playout of tests and smart messages | |
|
| Playout only on certain pages (black and whitelisting individual URLs or wildcards) | |
|
| Scheduling by date and time possible | |
|
| Configuration and reporting also via REST-API for direct integration into CMS and shop systems (e.g. Coremedia) | |
|
| Playout visitor voice surveys via Smart Messaging | |
|
| Analysis & reporting | ||
| Automatic playout and interaction tracking | |
|
| Customized target tracking | |
|
| eCommerce tracking | |
|
| Segmentation of test and targeting conversions | |
|
| Analysis after several conversion points as well as turnover | |
|
| Segmentation & personalization | ||
| Segmentation by geo-origin, referrer, visitor profile, buying behavior, visit history, session behavior and device type | |
|
| Linking segments to rulesets | |
|
| Pro | Enterprise | |
| Smart messaging types | |
|
| Popups | |
|
| Slider | |
|
| Message bar | |
|
| Smart messaging triggers | |
|
| Exit intent | |
|
| Visitor greeter | |
|
| Attention grabber | |
|
| Always on | |
|
| Scroll position | |
|
| Templates for color and image background, inserting logo or image banner | |
|
| Configuration of messaging elements such as headline, text, number of buttons, input fields | |
|
| Targeted newsletter invitations with direct connection to MailChimp, Evalanche, CleverReach, Newsletter2Go, MailingWork, Emarsys, Teradata (eCircle), Optivo | |
|
| Mobile and desktop/ tablet templates | |
|
| Preview on your own websites | |
|
| Simple adaptation of texts, images, links, colors, fonts etc. | |
|
| Integration of own overlay messages (via iframe, graphics or own HTML and CSS) | |
|
| Pro | Enterprise | |
| Real-time Data Management Platform (DMP) | |
|
| RESTful service for individual personalization logics on websites | |
|
| Real-time transfer of visitor-related profile data in JSON format | |
|
| Many selectable visitor profile data available by default | |
|
| Geo | |
|
| Customer group | |
|
| Buyer type | |
|
| Device type | |
|
| Time since last order or last visit | |
|
| Area, page and product category favorites | |
|
| Use of targeting API data to supplement CRM data | |
|
| Targeting content interests with scoring techniques | |
|
| Pro | Enterprise | |
| Data feed to fully automatically contact visitors, after their visit, by personalized e-mail, with mailing optin | |
|
| Memorie support of abandoned shopping baskets, assistance with many product calls without shopping basket events, incentives for repeated viewing of selected items and many more. | |
|
| Continuous transfer of remarketing feed data as trigger (near-time every 30 minutes) | |
|
| Standard interfaces to many systems like Optivo, Teradata, Inxmail | |
|
