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Marketing

by Boundless

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Ch. 1 Introduction to Marketing

Ch. 2 Marketing Strategies and Planning

Ch. 3 The Marketing Environment

Ch. 4 Consumer Marketing

Ch. 5 Business-to-Business Marketing

Ch. 6 Services Marketing

Ch. 7 Global Marketing

Ch. 8 Pricing

Ch. 9 Products

Ch. 10 Branding and Packaging

Ch. 11 Marketing Channels

Ch. 12 Integrated Marketing Communications

Ch. 13 Advertising and Public Relations

Ch. 14 Personal Selling and Sales Promotion

Ch. 15 Social Media Marketing

Ch. 16 Social Responsibility and Ethics in Marketing

Ch. 17 Introduction to Nonprofit Marketing

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Latest update on March 2, 2017:

Laura Woods made a change

Woods, Edit #2

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Introduction to Marketing

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