Guides

The Importance of Goals In Marketing Automation

Introduction The more intentional you become with your marketing the more you will accomplish. Marketing is more than doing random actions and hoping for the best. The effectiveness of your marketing will always be determined by the level of intentionality you execute it with. Such intentionality…
Webinars

Effective Split Testing

Take a look at how you're building your split tests. What are you testing against? How do you actually know if a split test was successful? In this webinar, we'll go over how to conceptualize and implement the methodologies and practical steps towards truly benefiting…
Guides

How to Send Perfectly Timed Messages

Introduction It’s all about timing. The effectiveness of your marketing campaigns will always be impacted by your ability to send the right message, to the right person, at the right time. Failing to meet any of that criteria will negatively impact your marketing results and doing…
Video Series

Automating Your Sales Processes

One of the advantages of having your CRM integrated so tightly with your marketing automation solution is that you can use the same marketing automation tools to streamline and power your sales processes. You can also seamlessly transition marketing leads to your sales processes as…
Video Series

Managing Your Workday With Deals

The Deals CRM makes it easy to stay organized as you move your deals through the stages of your pipeline. Tasks and automation allow you to work as efficiently as possible with your team to drive deals forward and shorten your sales cycle.
Video Series

Connect Your Email Account to Deals

This video walks you through how to connect your IMAP email account to ActiveCampaign so that messages from contacts with open deals will automatically be brought in and attached to the Deal Record. All your communication will be consolidated and organized so you never have…
Video Series

Setting Up Your First Pipeline

Pipelines are made up of stages. Each stage is a step in a process. Our pipelines can be customized to add as many stages as you need.
Video Series

Intro To Deals And Sales Automation

The Deals CRM is an elegant tool for managing your opportunities throughout the stages of your sales process. It's a flexible tool that can adapt and organize any internal process such as onboarding new customers, fulfilling orders, and more.
Video Series

Leveraging Site Tracking Data

Now that you have Site Tracking set up, it's time to leverage that data to power marketing & sales automation. You can send perfectly timed messages, shorten your sales cycle by reacting to contact behavior, and identify your best leads so you focus your resources…
Video Series

Set Up Site Tracking

Site Tracking is quick and easy to set up. It's one of the features we recommend every user set up right away. If you can install Google Analytics on your site, you already know how to install Site Tracking. If you're using a Wordpress site,…