Guides
The Importance of Goals In Marketing Automation
Introduction The more intentional you become with your marketing the more you will accomplish. Marketing is more than doing random actions and hoping for the best. The effectiveness of your marketing will always be determined by the level of intentionality you execute it with. Such intentionality…
September 29, 2016
Webinars
Effective Split Testing
Take a look at how you're building your split tests. What are you testing against? How do you actually know if a split test was successful? In this webinar, we'll go over how to conceptualize and implement the methodologies and practical steps towards truly benefiting…
September 15, 2016
Guides
How to Send Perfectly Timed Messages
Introduction It’s all about timing. The effectiveness of your marketing campaigns will always be impacted by your ability to send the right message, to the right person, at the right time. Failing to meet any of that criteria will negatively impact your marketing results and doing…
September 14, 2016
Video Series
Automating Your Sales Processes
One of the advantages of having your CRM integrated so tightly with your marketing automation solution is that you can use the same marketing automation tools to streamline and power your sales processes. You can also seamlessly transition marketing leads to your sales processes as…
September 13, 2016
Video Series
Managing Your Workday With Deals
The Deals CRM makes it easy to stay organized as you move your deals through the stages of your pipeline. Tasks and automation allow you to work as efficiently as possible with your team to drive deals forward and shorten your sales cycle.
September 13, 2016
Video Series
Connect Your Email Account to Deals
This video walks you through how to connect your IMAP email account to ActiveCampaign so that messages from contacts with open deals will automatically be brought in and attached to the Deal Record. All your communication will be consolidated and organized so you never have…
September 13, 2016
Video Series
Setting Up Your First Pipeline
Pipelines are made up of stages. Each stage is a step in a process. Our pipelines can be customized to add as many stages as you need.
September 13, 2016
Video Series
Intro To Deals And Sales Automation
The Deals CRM is an elegant tool for managing your opportunities throughout the stages of your sales process. It's a flexible tool that can adapt and organize any internal process such as onboarding new customers, fulfilling orders, and more.
September 13, 2016
Video Series
Leveraging Site Tracking Data
Now that you have Site Tracking set up, it's time to leverage that data to power marketing & sales automation. You can send perfectly timed messages, shorten your sales cycle by reacting to contact behavior, and identify your best leads so you focus your resources…
September 13, 2016
Video Series
Set Up Site Tracking
Site Tracking is quick and easy to set up. It's one of the features we recommend every user set up right away. If you can install Google Analytics on your site, you already know how to install Site Tracking. If you're using a Wordpress site,…
September 13, 2016