I remember that type of stuff being popular on 4chan in 2008-2012. The board-tans, the comic edits where it was always 'anon' interacting with personified concepts, the personified websites, browsers, game systems, the popularity of series like Hetalia at the time, etc etc.

It's an appealing form of communication. Humans understand and relate to sentience, but very few things in our world actually have sentience. The sun doesn't have sentience, but if we turn it into a god, then it does. Make the ocean a god. Make the lightning, and thunder, and falling in love, all the deliberate will of some powerful SENTIENT and VERY HUMAN things. Then, when all of this stuff is no longer foreign and unpredictable, when everything can be explained through the lens of your own human thoughts and feelings, the world begins to seem a lot less scary.

Greek mythology is Owlturd there I said it.