2016
Join Optimizely CEO, Dan Siroker as he lays out the vision of how Optimizely’s will allow your organization to experiment everywhere. Learn how our new offerings will help you uncover new insight into your customers’ wants, needs, and behaviors through continuous feedback--paving your way to the future of customer experience.
Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.
Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.
Optimize Everything : A framework for solving your BIGGEST Problems Through Optimization
What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.
With the digitization of everything & the growth of liquid expectations, how can firms design a more fluid approach to understanding customer preferences & passions to drive personalized marketing & experiences? In this session we’ll discuss how personalization has evolved, the base framework for guiding your personalization transformation strategy, and the major challenges holding firms back from achieving personalization at scale.
We’ll also discuss how the customer genome will establish a new foundation for personalization that will impact what it means for our customers and our companies, leading us into an interactive discussion of what this means for our various industries.
