Branding

Does Your CEO Have A Personal Brand? If Not, It Could Be Affecting Your Bottom Line.

Who is the CEO of Amazon? That’s a pretty easy answer.<p>What about the CEO of UPS? Not quite as easy, right?<p>Jeff Bezos has become a household name, bringing Amazon lots of free attention and helping to propel it into an e-commerce giant with an enthusiastic international following. UPS would have to …

Bitesize highlights: Roma 1-0 Cagliari

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School Branding: It Takes a Team

When you are working to brand yourself as an educator and share your story online, you rely on yourself to share the information. You can’t rely on …

20 Linkedin Profile Tips to Be Merrier in the New Year

Put These LinkedIn Profile Tips into Action for the New Year<p>1- Treat Your LinkedIn Profile Lika a Website:<p>Make sure your LinkedIn Profile is …

How the Disney empire rallied brands for yet another Star Wars with The Last Jedi

Disney has once again attracted top commercial partners to create content and experiences around the Star Wars franchise, which is now three years …

Office Hours: 'Hip Hop Prez' offers tips on building a personal brand

Dillard University's Walter Kimbrough shares his tips for building a public profile in our latest "Office Hours" column.

Hey Look! It’s Both of the Tammys Together!

Are you one of the members of SAP Community who “lost” your content and reputation because you had to get a new account when you changed jobs, or …

How To Keep Your Brand Relevant While Embracing Change

When your brand is doing well, it’s easy to fall into complacency. One of the biggest challenges all brands face is how to stay at the top of consumers’ minds as their tastes continue to evolve.<p>Prophet recently released its 2017 Brand Relevance Index, ranking the top consumer brands. …

Diageo’s success with smaller batch ideas and e-commerce keeps Johnnie Walker relevant to craft-loving millennials

Johnnie Walker, as it’s long standing brand platform ‘Keep Walking’ suggests, is maintaining its sales figures (it is the number one scotch whisky in …

These Emotions Are Said to Have the Greatest Influence on Brand Loyalty

Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, …

Why Does Your CEO’s Story Matter?

Let the CMO and the marketing team figure out the story. Right?<p>Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy …

Aldi beats John Lewis and Marks Spencer on Christmas ad social media engagement

Kevin the Carrot has beaten Mozzy the Monster and Paddington Bear seen in the annual race to create the best Christmas ad, with Aldi’s bargain bin …

Brand Management and Targeting on Reddit

Take advantage of sophisticated analytics to easily track mentions of your brand, identify communities that talk about your products and discover key …

Why Label Transparency Matters When It Comes To Millennial Brand Loyalty

As millennials are a generation that is guiding the trends seen in the general market, brands in the food space must prepare for millennial behaviors and attitudes regarding the way they eat, research and shop for their food. The traditional food value equation is rapidly changing in order to keep …

Missguided puts untouched models front and centre of body positive 'Make Your Mark' campaign

Looking to capitalise on the praise it and other fashion retailers like Asos have received for showing stretch marks and other perceived fashion …

The Art and Science of Personal Branding Online [Infographic]

These days <i>everybody</i> is online, so how can you make yourself stand out?<p>With 138 million people on LinkedIn, according to an infographic by Best …

Pandora names Aimée Lapic chief marketing officer

Pandora has appointed Aimée Lapic to the chief marketer role to help lead data-driven marketing programs that accelerate listener growth and elevate …

Singtel credits online shopping hike to increased investment in its omnichannel experience

Singtel has said it has increased its online transactions five-fold since 2012 and owes this to digitising its off and online customer …

You Don't Need to Be a Corporate Behemoth to Have a Strong Social Reputation

Follow these corporate brand reputation management tips for your own social brand.<p>When you've put a lot of energy and time into painstakingly building your own social brand, it makes sense to guard your reputation. Yet, a surprising number of people and even businesses have no plan of action, and …

Level Brands initiates transaction with two brand management clients

Level Brands (NYSEMKT:LEVB) has initiated a transaction between two of its license and brand management clients, Kure Corp. and SG Blocks …

Visa warns 2017 consumer spending set to hit five-year low

Britain’s hard-pressed consumers have tightened their purse strings further over the course of 2017 according to a new survey by Visa, with high …

How to digitally boost your personal brand

In a sea of messages, how can you stand out online?<p>It’s a question that many organizations ask—but PR, marketing and social media professionals …

First Build A Brand. Then You're In Business.

In business as in your career, having a strong personal brand can set you apart from your competitors. Marketing it has become a requirement for getting noticed, garnering a loyal audience and making a lasting impact.<p>I spoke to Jennifer Kem, creator of the Master Brand Method, about the process and …

How You Handle Mistakes Can Actually Help Build Brand Loyalty

Owning up to errors -- and promptly fixing them -- shows clients and customers what you're worth.<p>Join C-Suite host Jason Forrest as he interviews Cheyenne Construction CEO Bob McCarthy, who has been quoted as saying, “Every company makes mistakes; it’s how you handle those mistakes that determines …

Under Armour rejigs leadership team amid market turbulence

Under Armour, the Baltimore-bases sportswear brand, is undergoing a bout of leadership changes after a turbulent year saw the loss of several top …

You Do You: Curating your personal and business brand

Holden targets unapologetic women with new brand campaign

Holden is celebrating women who refuse to accept society’s unrealistic expectations of them with a new brand campaign ‘Nothing To Prove? Prove …

Aldi concludes 'Kevin the Carrot' story with a happy ending for Kevin and Katie

Aldi has released another instalment of Kevin the Carrot’s story, this time seeing him settle down to have babies with new-found love Katie the …

Trends for 2018: Purpose will morph back into positioning

en_GB<p>article<p>A brand's purpose should ultimately be its reason for being, so 2018 will see brands move away from 'doing good' for the sake of it and a …

Iceland's top marketer says risky decision to hold back Christmas campaign until December has paid off

In the heated competition for shopper attention, major retailers rush to launch their Christmas marketing in November but frozen food supermarket …