Developer Insights

Apple developers share how they approach finding success on the App Store and what they’ve learned along the way.

Seriously built a brand for its game, Best Fiends, with a creative approach to social media marketing.

See Building a Brand on Social Media

In making CARROT Weather for Apple Watch, Grailr started from scratch and evolved both the app and its business model.

See Bringing CARROT Weather to Apple Watch

Evernote began localizing its app for Japan by speaking with Japanese users to learn more about their preferences and culture.

See Localizing Evernote for Japan

Smule grew a thriving community of loyal users through regular app updates and feature innovations.

See Releasing App Updates