#SMBSuccess: See successful app install campaigns
See how these businesses ran successful Twitter Ads campaigns to get more mobile app installations.
1. BillBachao increased app installs in India
@billbachao is an India-based company that helps people find the most suitable mobile plans for their needs. Their target audience is price-sensitive 16-25 year olds. With a app installs or re-engagements campaign BillBachao had a 56% growth in installs.
“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”
— Nilanjan Mukherjee, President, BillBachao
Keys to success: Keyword and location targeting
Through experimentation, BillBachao realized their target audience Tweeted about mobile devices. They used keyword targeting to focus ads on those individuals and used location targeting to limit their ads to the areas where they operate.
2. The Sufferfest increased app installs among athletes
@TheSufferfest creates training videos for competitive cyclists to use during off-season training. They wanted to get more downloads on their subscription-based app. The Sufferfest targeted people around the world interested in cycling and fitness. During the campaign, they saw more than 25,000 clicks to download the app.
Key to success: Clear, bold App Install Cards
@TheSufferfest overlaid energetic taglines (in their brand colors) onto striking images to create click-catching cards with clear calls to action.
3. Aceable increased app installs among teens in Texas
@Aceable is an educational company. They created an app that enables users to complete driver’s ed on their iPhone or iPad. Aceable targeted teenagers living in the state of Texas with an app install or re-engagements campaign. They experienced a 33% lower cost-per-install on Twitter than other social platforms.
Key to success: User-generated content
@Aceable asked their users to share pictures of themselves after acing driver’s permit tests. They got permission, then used these images in App Install Cards — which ended up being their most effective images at driving downloads.
Read more SMB success stories or learn how Twitter can benefit your business at (newly redesigned!) business.twitter.com.