Amazon Sponsored Products

Amazon Sponsored Products

Help more shoppers discover and buy your products.

Sponsored Products is for Professional sellers. Want to sell on Amazon? Learn more

Get started

We’re offering $50 in free clicks1 when you start

Why use it?

  • Deliver relevant ads to targeted shopper searches
  • Promote your listings, which may include page 1 of Amazon search results
  • Measure return on investment and optimize spend

How it works

  1. Select your products and choose your keywords, or use Amazon’s suggested keywords
  2. Decide how much you want to spend on your campaigns
  3. Your ads may appear on product detail pages, alongside and below search results2
  4. Shoppers who click your ad are taken to the product detail page where your offer is listed

We’re offering $50 in free clicks1 when you start

Sign in to Seller Central to get started

Success Stories

Empire Case Boosts New Product ROI and Revenue with Amazon Sponsored Products

“Amazon Sponsored Products is vital to our business. It provides the instant exposure and sales boost our new products need to succeed.”

—William Land founder and ceo of Empire Case

MMP Living Accelerates Sales Using Sponsored Products with Automatic Targeting

“Sponsored Products pays huge dividends with minimal investment. Thanks to its automatic targeting, we run more campaigns, spend less time managing them, and get better results.”

—Mike Mitchell coo, MMP Living

ExportX uses Sponsored Products to Introduce New Products Globally

“If you have products in a smaller country such as Australia or New Zealand, there’s no better way to get them to the multibillion-dollar United States marketplace than with Sponsored Products.”

—Paul Grey chief executive officer of ExportX

1 Terms and Conditions of the Amazon Sponsored Products $50 Click Credit Promotion. For Amazon Marketplace sellers that register for a new Amazon Sponsored Products account by December 31, 2016, Amazon will apply a promotional credit of $50 to that seller’s Amazon Sponsored Products account. Any unused portion of the promotional credit will expire on January 31, 2017.

  • Sellers must register and maintain an Amazon Sponsored Products account in good standing with Amazon, subject to the terms of the Amazon Service Business Solutions Agreement.
  • Advertisers must have a valid payment method for advertising fees on file to receive the promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.

2 Your ad will only be displayed if you’ve submitted a competitive bid and your offer is listed on the detail page in the Buy Box.