Amazon Advertising

Drive sales and increase visibility with book advertising

Whether you’ve published one title or thousands, Amazon offers unique advertising solutions for the books category through Amazon Marketing Services (AMS). These advertising solutions are currently available to Kindle Direct Publishing (KDP) authors and books vendors with a retail relationship.

Promote titles alongside similar books and authors

Feature new releases to drive sales as soon as they publish

Run continuous backlist campaigns to attract new readers

Target readers by keyword, product or interest – including related genres, titles, or authors

Here's where your ads may appear

Ad policies

Please review our policies and ad requirements before submitting your ads

FAQs

I have a Seller Central account. Can I advertise my books?

At this time, advertising solutions for books through Amazon Marketing Services (AMS) are only available to Kindle Direct Publishing (KDP) authors and books vendors with a retail relationship.

How much does it cost to advertise?

AMS ads are cost-per-click, meaning you only pay when shoppers click on your ad. The minimum budget to run an ad is $1/day or $100 per campaign, depending on the ad type you choose.

Can I use more than one ad type at a time?

We encourage it. AMS advertising products work best together, engaging customers at different points of their shopping experience.

Advertising solutions for books