As part of an effort to counteract negative publicity after the November 2011 pepper spraying of student protestors, UC Davis retained consultants for at least $175,000 to improve the school’s online image. Documents related to the effort were released to The Sacramento Bee this week in response to requests filed last month under the California Public Records Act.
In January 2013, UC Davis signed on with a Maryland company called Nevins & Associates for a six-month contract that paid $15,000 a month.
Engaging in a calculated system of sharing and promoting stories through UC Davis’ owned communication vehicles like the UC Davis website, The California Aggie, Aggie TV, the student-run radio station KDVS and UC Davis’ social media accounts.
Plans for ‘strategic content placement’ proposed by Nevins and Associates
Read the whole agreement here:
Second contract
IDMLOCO was awarded a contract in June 2014 for $82,500 to “design and execute a comprehensive search engine results management strategy.”
Read the whole agreement here:
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