Social Networking Use
77%
As of 11/6/2016
| Date | All internet users | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|---|
| 2/2005 | 8 | 9 | 7 | 6 | — |
| 8/2006 | 16 | 49 | 8 | 4 | 1 |
| 5/2008 | 29 | 67 | 25 | 11 | 7 |
| 4/2009 | 46 | 76 | 48 | 24 | 13 |
| 5/2010 | 61 | 86 | 61 | 47 | 26 |
| 8/2011 | 64 | 87 | 68 | 49 | 29 |
| 2/2012 | 66 | 86 | 72 | 50 | 34 |
| 8/2012 | 69 | 92 | 73 | 57 | 38 |
| 12/2012 | 67 | 83 | 77 | 52 | 32 |
| 5/2013 | 72 | 89 | 78 | 60 | 43 |
| 1/2014 | 74 | 89 | 89 | 65 | 49 |
| 7/2015 | 76 | 92 | 81 | 67 | 56 |
| 11/2016 | 77 | 87 | 83 | 72 | 51 |
As of November 2016, 77% of online adults use social networking sites. Young adults are the most likely to say they use social media sites, but usage by older adults has increased in recent years. Read more
Our latest estimates, among online adults:
- 79% use Facebook (April 2016)
- 32% use Instagram (April 2016)
- 31% use Pinterest (April 2016)
- 29% use LinkedIn (April 2016)
- 24% use Twitter (April 2016)
