Fox Networks Says It Can Target Ads In Venues Where They Can’t Be Skipped
Much like NBCUniversal did in its upfront presentation this morning, Fox Networks Ad Sales President Toby Byrne used his company’s event to attack digital competitors while vowing to give buyers opportunities to make sure their ads aren’t skipped. “Non-premium sub-prime video may get short moments of interest, ” Byrne told advertisers at New York’s Beacon Theater. “But we provide an immersive experience.” Audiences generally watch premium TV shows 90% of the time they… Read




