This blog has been going since 1999. The archive up to 2007 is here and here. The rest is all at this site. I am @dsearls on Twitter and have the customary pile of biographical jive here on Linkedin.
A few among the many hats I wear:
- Author of The Intention Economy: When Customers Take Charge, published by Harvard Business Review Press May 2012.
- Senior editor for Linux Journal, the original (and still the leading) Linux publication.
- Alumnus fellow of the Berkman Center for Internet and Society at Harvard University. I continue to head ProjectVRM there.
- Fellow at the Center for Information Technology & Society at UC Santa Barbara. There my focus is on work toward a book about the Internet and infrastructure, titled The Giant Zero.
- One of the four authors of The Cluetrain Manifesto, the iconoclastic web site that became the best-selling book in 2000 and still sells around the world in many languages. A 10th anniversary edition came out in 2009.
- A radio veteran from way back (that’s where the “Doc” nickname came from… my given name is David). I sublimate that now by taking part in podcasts by others, including Steve Gillmor’s Gillmor Gang.
- A marketing, PR and advertising veteran. Most notably I co-founded Hodskins Simone & Searls, which was born in North Carolina in the late ’70s and grew in the late ’80s and early ’90s to become one of Silicon Valley’s top advertising and public relations agencies. (HS&S was absorbed by Publicis Technology in 1998.)
- A lifelong writer whose byline has appeared in The Wall Street Journal (most recently with The Customer as God: The Future of Shopping) OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, The Globe & Mail, Harvard Business Review, Release 1.0 and lots of other places, including (of course) Linux Journal. Some archives are collected at Reality 2.0, which is at my personal portal, Searls.com, also home to my consultancy, The Searls Group.
- A photographer with too many pictures up on Flickr. Most are here. Nearly all carry attribution-only Creative Commons licenses, to encourage use in the public domain. Thus more than 600 of those have found their way onto Wikimedia Commons, which is a staging zone for Wikipedia. I haven’t counted how many of my shots are in Wikipedia, but they accompany hundreds of Wikipedia articles. This one of the airport in Denver, for example, is on 22 different Wikipedia pages.
- A frequent speaker on any and all the above subjects.
In 2005 I received the Google/O’Reilly Open Source Award for Best Communicator.
In 2007 I was named one of the 100 Most Influential People in IT by eWeek.
Since I’m always working on too many things, and will only stop when I’m dead, I want my epitaph to read, “He was almost finished.”
I can be reached by email through doc at my first name] @ [my last name] .com or dsearls at cyber.law.harvard.edu.
Copyright 2015 Doc Searls

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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We live in Alameda, in the San Francisco Bay area roughly opposite Hunter’s Point, apparently the outermost reaches of KDFC FM’s 90.3 signal (formerly KUSF). In the past two weeks the 90.3 signal is barely audible at 6:30 a.m. but seems to come up to normal by mid-day. After a frustrating hour on the internet searching for an explanation (power outage? weather? signal interference?) I found your history of the evolution of the USC network, which at least gives us a signal shopping list.
Question: are you aware of a source of information about what’s going on currently with the 90.3 signal?
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