Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.

While many of the anti-Trump crowd on Twitter mocked conservative commentator Laura Ingraham's awkward on-stage wave for its fleeting similarity to a Nazi salute, Giphy put in the extra work and turned the moment into a perfectly isolated and endlessly looping GIF.

Did she just... https://t.co/NkPy2dypCP #RNCinCLE pic.twitter.com/2l4sMHfRLy

— GIPHY (@giphy) July 21, 2016

Most of Giphy's tweets from the night scored a modest handful of likes and retweets, but this one exploded. As I write this, it has more than 3,500 retweets and 2,000 likes, and the number is likely to grow as more people hear about the moment.

Impressively, this success comes despite Giphy not actually saying the phrase "Nazi salute." With the simple intro "Did she just...", the tech brand gives itself enough wiggle room to avoid seeming overly antagonistic. 

@giphy Yes. pic.twitter.com/uluO0WSQXn

— David Hackett (@dahackett_ux) July 21, 2016

Früt is the hottest new lingerie boutique in town. There's only one catch—all the underwear it sells is from Fruit of the Loom.

In "Welcome to Früt," a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).

A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who's already founded Big Papi's Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.

For its first brick-and-mortar store, located in New York City's SoHo neighborhood, Sonos is showing customers how its products could both sound—and feel—in their homes.

The acoustics of a physical space have a huge effect on music being played in it, a fact that, while unsurprising, is often overlooked. With this in mind, the speaker marketer filled its brand new space with special pods meant to mimic residential listening environments, including studies, living rooms and kitchens.

Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y'all!

Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below.

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love.

Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. The campaign, which broke Monday, features covers of well-known pop tunes in what the automaker describes as an effort "to capture the moment people become smitten with a new Honda."

To promote YouTube Music, which launched in the U.S. in November, YouTube is putting the spotlight on its biggest competitive advantage—its diversity. 

Sure, Spotify has musical diversity. But YouTube is the No. 1 streaming music site in the world, which means it's got an especially diverse user base. And it's those people, and their unique and personal tastes, that the brand is focusing on. 

Working with Lance Acord, the director behind a slew of hits including the NFL's Super Bowl babies choir, YouTube has released a series of ads that embody the private moments in a day that music transforms into something special, even personally revealing. 

All delegates, superdelegates, former college basketball coaches and garden variety political junkies attending next week's Republican National Convention will be greeted by an unusual and unavoidable sight: Sen. Ted Cruz going in for a passionate kiss with presumptive presidential nominee Donald J. Trump. 

A non-profit advocacy group called Planting Peace placed the ad directly outside the entrance to the convention at Cleveland's Quicken Loans Arena as a "message to the GOP."

Ikea rolls into an awfully strange space with its latest campaign.

As you may notice, there's no furniture in this artsy ad for the Swedish furniture store, but there is an attractive glass orb that clack-clack-clacks across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that's something.

Snow fell last Friday in Minneapolis, even though the temperature was over 70 degrees.

Of course, it was all just part of an ad campaign.