The Shopping Authority
Racked is unapologetically obsessed with style and shopping. Its team tackles fashion news with faster, better, and more in-depth coverage. Racked provides analysis into the inner workings of the retail industry, explores the trends that are coming up next and, most importantly, explains why you should care.
See the latest from Racked.
Leading Digital Talent
Racked’s editorial team is composed of the most authoritative and sought-after talent covering retail — and beyond. Racked’s reporters and editors consistently break news and source in-depth analyses of industry trends, as well as publish exhaustive shopping guides and wide-ranging longform features.
Our Audience
5MM
monthly unique visitors
Top 5
fastest-growing style property (via comScore U.S.)
74%
of visitors return daily
3x
as likely to be affluent W25-54 (Index 298-#1)
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“Racked has developed a more upscale look and logo, not to mention slicker videos, photography and a shoppable Instagram account.”
— WWD
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“Since joining Vox Media in late 2013, Racked has seen its audience grow 600%, and it has tripled its staff.”
— Variety
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“Racked, not previously known for longform, [is] killing it in longform.”
— Jason Hirschhorn, CEO of REDEF
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“Racked and Eater features have gotten very, very good very, very quickly (and I'm sure thanks to very, very hard work).”
— Mark Lotto, editorial lead at Medium
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“Racked really came into its own this year — it's become one of the best places for longform stories.”
— Leila Cohan-Micchio, Uptalk
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2015 Jealousy List
— Bloomberg Businessweek
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“[Racked] meticulously reports on fashion and the retail scene.”
— Metropolitan Home