Ads that perform.
Content you trust.
For the first time at scale.
Concert is the largest premium quality content and audience marketplace available to brand advertisers. It pairs high performing, high impact digital advertising products with premium quality content, offering advertisers audience scale along with sophisticated targeting and insights.
Concert gives brand marketers the ability to reach a premium audience of more than 150 million* people across Vox Media and NBCUniversal digital properties.
A Smarter Approach to Digital Brand Building
Over the last four years, Vox Media has been on a mission to create high impact advertising products that work for marketers and audiences at scale. Digital ads were slow and interruptive, irritating the very consumers they were intended to impress. Meanwhile, marketers were exasperated with fraud, bots and a lack of understanding about where their valuable brand dollars were being deployed.
To address this opportunity and create a new class of digital brand advertising, the Vox Media Product team built an advanced platform, Hymnal, featuring advertising solutions that are as well designed and high quality as the editorial content surrounding them. Concert ad products offer visually rich video and native display units. And Concert’s data product capability enables real-time creative optimizations — including copy, image, and CTA — delivering 12X engagement compared to standard alternatives, enhancing return value for marketers.
Concert by the Numbers
150MM
monthly uniques*
#1
largest premium quality content and audience marketplace
12X
industry average CTR
41%
in-view interaction rate
20+
creative formats
13+
media brands
The Concert Advantage
BEST-IN-CLASS ADS
Groundbreaking performance on
any screen
Our ads boast 12X avg CTR and 41% higher in-view interaction rate.
Big, bold, beautiful ad products
Our intelligently designed ad formats work with the user experience, not against it.
TRUSTED CONTENT
Partnered with the best
Vox Media and NBCU is the largest premium quality content and audience marketplace.
Valued storytelling
Quality matters — the best experiences attract the most engaged audiences.
HIGH VALUE AUDIENCES
Unrivaled reach
150MM monthly uniques and the fastest y/y growth across the industry.
Data-driven audience segments
Concert partners sync their platforms and data sets to connect with targeted audiences at scale.SUPERIOR TECHNOLOGY
Creative optimization
Test hundreds of creative combinations to make your ad dollars work harder.
Sophisticated targeting
Use data to deliver the right format to the right user at the right time.