Interactive Media Ads

track_changes

IMA SDKs

Provide a set of APIs to:

• Make video ad requests to DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server.
• Interpret the ad responses.
• Report metrics to the ad servers.
• Support players in handling ad playback.
• Incorporate key buying signals such as Active View viewability, IDFA/ADID, content targeting, and more.

people

Who uses IMA SDKs?

Publishers who are requesting video ads from the following sources:

• DFP
• Ad Exchange for Video
• AdSense for Video (AFV) and AdSense for Games (AFG)
• Third-party ad servers