Use app invites for expanded reach Grow your app's audience by letting existing users invite their Google contacts via email and SMS to try your app. Make it easy for your users to send invites Use the App Invites widget and we’ll recommend your users’ closest contacts to share your app with, and suggest a preferred method of delivery. Send actionable invite cards Include an install button right in an email invite. Create personalized onboarding flows New users can get deep linked into a specific onboarding experience - for example, you can offer custom discount codes or content.