Infographic: How a Twitter audience can benefit your business

We partnered with @ResearchNowUS to survey 1,000 active US Twitter users who currently follow SMBs.

The results are in! When people discover you on Twitter, they take actions that benefit your business.

Exciting things can happen after a person finds you on Twitter. Our research shows that 77% of people decide to follow a small or medium-sized business (SMB) after discovering it on Twitter. Nearly half of people shop at that SMB’s store or website upon discovery and 33% of people even complete a purchase. Having a Twitter presence attracts and creates loyal customers.

Start a campaign today or learn more about how Twitter can benefit your business at (newly redesigned!) business.twitter.com.