Advertise your apps

Drive more downloads

Get started

Get started advertising your apps

Got a great app? Help people discover it. Advertise your app to both Fire and Android users through cost-per-click advertising.

Set up your campaign in less than 90 seconds

Select your app, and we automatically generate your ads or you can upload your own custom creative.

Drive app downloads

Advertise to millions of engaged users on Fire and Android devices.

Only pay when someone clicks your ad

Bid as little as five cents per click, or bid more aggressively to increase how many people see your ad.

Measure performance

Understand how your ads are performing so you can make informed decisions.

Are you a more experienced advertiser or agency? Learn about our premium advertising solutions.

Here's where your ads may appear

Sponsored products placement

Case studies

Developer drives cost-effective downloads

When Twimler advertised their app Fruit Bump, their app broke into the top 500 apps and games within the Amazon App Store

Videos

Intro to Advertising for Apps

Intro to Advertising for Apps

Targeting

Targeting

Ad policies

Please review our policies and ad requirements before submitting your ads

FAQs

Visit the advertisements page in the Amazon Developer Console to get started. From there, select the app you want to advertise. You can then review creative (ad images) for your campaign and change campaign details like cost-per-click bid and budget.

The App Metrics tab shows the Amazon Appstore revenue (from paid app and in-app purchases) from customers acquired as a result of your Advertise Your App campaigns for the selected app, over the lifetime of that app. This purchase revenue total includes purchases of your app (if your app is not free), as well as in-app consumables, entitlements, and subscriptions. App Metrics also includes a chart that graphs the purchase revenue over time as well as the periods when your app had an active Advertise Your App campaign.

We will never bill you for more than the campaign budget you have set. Sometimes you will see clicks come in after the maximum campaign budget has been spent in full. However, we will never charge you for over-budget clicks.