See Your Readers In Real Time

Watch as stories attract visitors in real-time and display the critical site-wide information on beautiful big-boards.

Catch articles that are taking off and jump into real-time conversations happening among your readers.

Choose any metric that you want to see in your newsroom, plus see how it relates to other important metrics in one glance.

Easy Answers: Lists & Sorting

Ever need to know which stories were most popular in just one section, or which authors wrote the most posts in a month? Instead of using URLs, Parse.ly organizes your dashboard by Posts, Authors, Sections, Tags and Referrals, making it easy to find answers to these questions in seconds.

List View

See the most popular posts, authors, sections, tags or referrals in the time frame you select.

Filtering & Content

Need to get more specific? No problem. Select the filters you need to see the right information.

Sort by Metrics

We don’t believe in a golden metric. Select metrics that work for you, and compare them in context.

Get Specific with
Detail Pages

Trends are helpful, but you can learn a lot from the audience of an individual post or author.

Post Details

Each article and post on your site has a unique audience. Figure out what that audience looks like, and how it compares to the site as a whole. See exactly where the readers came from, including individual tweets or links from other sites.

Author Details

Comparing authors to each other can be like comparing apples and oranges. Our author page lets you see a summary of each author’s articles and audience.

Each Post Page Includes

Identifying meta data, including:
Title, author, section, publish date and tags
Real-time and historical views
of all data
next article visited
from current article

Key Metrics
including page views, visits, engagement and shares
Device Breakdown
to understand how each post contributed to the overall site

Loyalty segmentation
of new and returning visitors
Full list of referral sources
to the post, including unique URLs and individual tweets

Put Today's Performance in Context

Historical Data

Need to know more than just how your site is doing right now? In addition to real-time data, Parse.ly makes it easy to view up to two years of historical data.

Reports

Organizing and sharing reports is the best way to distribute data to a group, but sharing reports can be cumbersome and time consuming in most analytics platforms. Anyone can set up or distribute a report in Parse.ly in a few clicks and share with the people who can act on the data.

Top Listings
See the top stories, authors, sections or tags in a list format.
Site Overview
Summarize key site statistics, referrers and changes over time.
Audience Overview
Compare new and loyal audiences and their change over time.
Evergreen Overview
Find stories that attract readers long after their publish date.

Weekly Digest
Check in weekly on high-level metrics, referral sources and best posts for an author or section.
Performance Report
Compare metrics for a specific piece of metadata (author, tag, section) to a previous time period.
Site Stats Over Time
Daily, weekly or monthly breakdowns of views and visitors for the entire site or a specific section.

Anytime. Anywhere.

From the newsroom wall to your pocket, keep in touch with your site wherever you are. In addition to the web dashboard, Parse.ly includes dashboards designed for TV screens, an overlay view for tracking post performance directly on your site, and a native Parse.ly iOS app with support for both the iPhone and iPad.

Parse.ly API, Partners
& Data Warehousing

There’s more to Parse.ly than our dashboards. Using audience analytics helps you create personalized experiences, more relevant suggested content and better ways to drive readership and revenue.

Parse.ly API

Use the data already collected and analyzed by Parse.ly to build relevant recommendations or show sponsored content to the right people at the right time. Ready to do more? Layer analytics into an in-house CMS or build an award winning advertising unit. See API Examples

Partner Integrations

It takes a lot of technology to run a website. Parse.ly partners with other companies to make sure you can connect all the dots between readers and revenue. Headline test directly in the dashboard with Optimizely, or dive into a site redesign with one of our agency partners. See our Partners

Data Warehousing

For teams that are willing to dig deep into all the data Parse.ly can create, we offer access to full data warehouse solutions. Truly power your digital content business through data.

Metrics
Filters & Segments
Site Optimization

Users & Support
Reports
Data Storage

Monetization
Publishing & Distribution

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Talk to Parse.ly

See the Parse.ly dashboard in action and find out how the insights it can bring to your team will help you with your audience goals. Fill out the form below and we’ll reach out to schedule a time to talk!

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We're excited to partner with you and help you reach your website's goals.

Get Started with Parse.ly

A member of our team will reach out to you about your chosen package and get you set up with our support team.

Wondering how other industry-leading media organizations use Parse.ly? Download one of our case studies to see what best practices you can apply to your business.

Implementation Details

We work hard to make sure that you can use Parse.ly from day one to provide valuable audience insights to everyone on your team. Visit our set-up documentation to learn how implementation works and what our API can do for your site.