In the News
Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority’s Demise
Adweek – July 18, 2016
by Christopher Heine
The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sports gear brand’s absence […]
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
Marketing Land – July 18, 2016
by Greg Sterling
Location history and foot traffic data are increasingly being used for audience identification and offline attribution […]
NinthDecimal: Trillions Of Location Data Points Fuel Richer TV Targeting
Beet.TV – June 16, 2016
by Steve Ellwanger
If you want more precise television audience targeting, why stop at just addressable households, with their limited scale? With more than 1.5 trillion monthly consumer location data points, NinthDecimal says it can bring richer audience targeting not only to addressable but also to linear and programmatic TV […]
NinthDecimal Powers Offline Attribution with 155 Partnerships
Mobile Marketing – April 15, 2016
by Tim Maytom
Omnichannel audience and measurement company NinthDecimal has announced more than 155 new partnerships with top media publishers and ad networks, who have joined the company’s Location Conversion Index (LCI) partner network to power offline and cross-device attribution […]
Data: Cross-Device Campaigns 60 Percent Better Than PC-Only for Offline Conversions
Marketing Land – April 15, 2016
by Greg Sterling
NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media […]
The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands
GeoMarketing – April 14, 2016
by David Kaplan
One year after they partnered on online-to-offline measurement, NinthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits […]
Research & Insights
Mobile Ads Driving In-Store Foot Traffic: Mobile Audience Insights Report
Our Mobile Audience Insights Special Report shows that mobile continues to transform consumers’ path-to-purchase with brands seeing store visits increasing 80% within the first day of mobile ad exposure.
Mobile Impacts CPG Path-to-Purchase: CPG Mobile Audience Insights Report
Our new CPG Mobile Audience Insights Report shows that CPG brands now have more opportunities than ever before to influence shoppers on their mobile devices.
Consumers’ Retail Path-to-Purchase: Q2 2014 Mobile Audience Insights Report
Our 2014 Q2 research report focuses on understanding how mobile is impacting consumers’ path-to-purchase behaviors within the retail industry.
Articles
Why Mobile Programmatic Will Become An Advertising Necessity
by David Staas
President, NinthDecimal
How Data Is Poised to Significantly Transform Local Marketing
Events

Cannes Lions 2016
Creativity: Matters for Business,
for Change, for Good
June 18 - 25, 2016
Palais des Festivals, Cannes, France
Learn More
Videos & Webinars
IAB Webinar Series:
Measuring Mobile Success for Agencies & Brands
This session gives advertisers techniques for leveraging mobile measurement in their cross-channel strategies.
LSA: Enabling SMBs to Drive Local Leads via Mobile Audiences and GeoFencing
Learn strategies SMBs can leverage the growth in mobile usage to drive leads.
LSA |14: Measuring Real World
Results from Mobile Ads
NinthDecimal's Keith Kilpatrick and panel discuss mobile devices bridging the gap between online and offline.
BigDataSV 2014
NinthDecimal's VP of Engineering, Lenny Blyukher, interviewed on The Cube Silicon Angle with host John Furrier
Testimonials
“One of the most accurate audience segment and profiling data sets in the industry.”
Frost & Sullivan

































