2016 ANA Multicultural Excellence Awards
We are now accepting entries for the annual Multicultural Excellence Awards, which this year adds new categories for Experiential and B-to-B. The Radio category has been refreshed as Audio, and now covers radio, Internet radio, and podcasts.
Go to www.ana.net/awards16
ANA Magazine
Verizon CMO Diego Scotti on the brand's bold reinvention and transition to industry disruptor. Plus: the importance of company culture; Coca-Cola's major repackaging effort; the role of TV in political advertising; and more.
Industry News
The Bot Baseline: Fraud in Digital Advertising
Advertisers will lose an estimated $7.2 billion globally this year from fraudulent impressions, or bots, according to a new ANA study.
Activate Magazine - NEW!
Focused on three key areas of brand activation — shopper, promotion, and experiential marketing — the quarterly publication provides the inspiration, insight, and information marketers need to effectively break through to consumers and drive action.
Click here to read the magazine
Training
ANA's School of Marketing
We build marketing capabilities to maximize performance and growth. To be more competitive, training needs to be a priority. Our programs teach marketers to effectively compete in today’s transforming marketing environment. Find out more about what ANA's School of Marketing can offer you.
Upcoming Conferences
Our national industry conferences focus on key industry topics with the goal of offering the right mix of insightful content and networking.
B-to-B Marketer
In this month’s issue, see how top brands overcome some of the most common obstacles to growth. Also in this issue: tips on retaining top talent, a conversation with Aon’s marketing ace, the importance of personalization, Vonage’s B-to-B expansion, and more.
Webinars
The ANA's year-long series of complimentary webinars offer members the opportunity to enjoy rich content from the comfort of their own offices. Covering key topics in marketing and advertising, ANA webinars feature perspectives and insights from senior-level marketers and industry experts.
Leadership
ANA advocates and leads industry initiatives for its members through the legislative and regulatory defense of marketers on the national and state level. The scope of legislation, regulations, and court cases impacting the marketing ecosystem continues to grow daily.
Marketing Excellence
ANA makes a difference by providing the foundation that advances marketing excellence through rich proprietary content, industry leading conferences, career-enhancing training, award winning publications, engaging webinars and marketer led committees.
UPCOMING Events
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Jan 01
2016 Member Annual Pass
Various
12:00am -
Jun 01
ANA/BMA16: Masters of B2B Marketing
Chicago, IL
1:00pm -
Jul 20
2016 ANA Digital & Social Media Conference Presented by Meredith
Colorado Springs, CO
4:00pm -
Jul 25
2016 ANA/BAA Shopper Marketing Conference Presented by Fandango
Amelia Island, FL
4:00pm -
Sep 14
2016 ANA Masters of Measurement Conference Presented by Google
Naples, FL
4:00pm -
Oct 09
2016 ANA Multicultural Marketing & Diversity Conference Presented by Time Inc.
Los Angeles, CA
4:00pm -
Oct 19
2016 ANA Masters of Marketing Conference
Orlando, FL
12:00pm -
Nov 09
2016 ANA/BAA Marketing Law Conference
Chicago, IL
2:00pm
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Jun 13
ANA/BMA Members-Only Event at 3M
Maplewood, MN
7:30am -
Jun 14
ANA/BAA Negotiating Social Media and Branded Entertainment Deals @ American Express (Members Only Conference)
New York, NY
8:15am -
Jun 15
Content Marketing @ Lowe's (Members Only Conference)
Mooresville, NC
8:15am -
Jun 22
ANA/BMA Members-Only Event in Denver
Denver, CO
8:30am -
Jun 28
Content Marketing Members Only Conference presented by Time Inc.
New York, NY
8:15am -
Jul 19
ANA/BMA Business-to-Business @ Juniper Networks (Members-Only Conference)
Sunnyvale, CA
8:15am -
Jul 21
ANA/BMA Members-Only Event in Milwaukee
Milwaukee, WI
8:30am -
Jul 28
ANA/BMA Members-Only Event in Los Angeles
Los Angeles, CA
2:00pm -
Aug 02
ANA Innovation Day @ Adobe (Members Only Conference)
San Jose, CA
8:15am -
Aug 03
ANA Innovation Day @ Pegasystems (Members Only Conference)
Cambridge, MA
8:15am -
Aug 16
ANA Innovation Day @ Legg Mason (Members Only Conference)
Baltimore, MD
8:15am -
Aug 17
ANA Sponsorship & Event Marketing hosted by WWE (Members Only Conference)
New York, NY
8:15am -
Aug 18
ANA Marketing to Millennials Members Only Conference @ Coca Cola
Atlanta, GA
8:00am -
Sep 07
Content Marketing @ Florida Power & Light (Members Only Conference)
West Palm Beach, FL
8:15am -
Sep 08
Innovation Day @ Be The Match (Members Only Conference)
Minneapolis, MN
8:15am -
Sep 13
ANA/Effies Effective Marketing & Media Insights @ New York Life (Members Only Conference)
New York, NY
8:15am -
Sep 13
ANA/BMA Members-Only Event in Charlotte
Charlotte, NC
8:30am -
Sep 14
ANA/BMA Members-Only Event in Atlanta
Atlanta, GA
8:30am -
Sep 27
ANA/BAA Customer Experience Marketing @ City of Atlanta Presented by PwC/Strategy&
Atlanta, GA
8:15am -
Oct 13
ANA/BMA Members-Only Event at Microsoft
Mountain View, CA
8:30am
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May 25
Virtual Reality: Lessons For Marketers
WEBINAR
1:00pm -
May 26
Personalization: the Next Frontier for Omnichannel Shopper Marketing
WEBINAR
1:00pm -
May 26
BAA Government & Legal Affairs Update: May 2016
WEBINAR
2:00pm -
Jun 01
3 TV Tips to Future-Proof Your Marketing Mix in a Programmatic World
WEBINAR
1:00pm -
Jun 07
BAA Legal Webinar Series: June 2016
WEBINAR
1:00pm -
Jun 08
Media Measurement and Millennials: Key Insights and Strategies
WEBINAR
1:00pm -
Jun 08
7 Steps to a Successful B-to-B Marketing Plan
WEBINAR
3:00pm -
Jun 09
Millennial Families: 5 Pain Points Revolutionizing your Shopper Programs
WEBINAR
1:00pm -
Jun 15
Mobile Marketing: Ways to Leverage App-Direct Content
WEBINAR
1:00pm -
Jun 22
Key Strategies for Effective Video Content Marketing
WEBINAR
1:00pm -
Jun 23
BAA Government & Legal Affairs Update: June 2016
WEBINAR
2:00pm -
Jun 29
Demystifying Hashtags
WEBINAR
1:00pm -
Jul 12
ANA Legal & Regulatory Webinar Series: The New SAG-AFTRA Commercials Contract
WEBINAR
1:00pm -
Jul 21
BAA Government & Legal Affairs Update: July 2016
WEBINAR
2:00pm -
Aug 09
BAA Legal Webinar Series: August 2016
WEBINAR
1:00pm -
Aug 25
BAA Government & Legal Affairs Update: August 2016
WEBINAR
2:00pm -
Sep 22
BAA Government & Legal Affairs Update: September 2016
WEBINAR
2:00pm -
Oct 11
BAA Legal Webinar Series: October 2016
WEBINAR
1:00pm -
Oct 20
BAA Government & Legal Affairs Update: October 2016
WEBINAR
2:00pm -
Nov 17
BAA Government & Legal Affairs Update: November 2016
WEBINAR
2:00pm
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Jun 09
Harnessing the Power of Programmatic
New York, NY
8:30am -
Jun 16
Marketing to Millennials
New York, NY
8:30am -
Jun 29
Future Proof Your Brand using the Total Market Approach
New York, NY
8:30am -
Jul 14
Convey, Compel, Convince Presentation Skills
New York, NY
8:30am -
Jul 21
Strategic Customer Centered Marketing
New York, NY
8:30am -
Jul 28
The Art and Science of Brand Building
New York, NY
8:30am -
Aug 18
From Insights to Great Messaging
New York, NY
8:30am -
Sep 08
Marketing Plan in a Day
New York, NY
8:30am -
Sep 14
Elevating Your Creative
San Francisco, CA
8:30am -
Sep 15
Outstanding Agency Partnerships
San Francisco, CA
8:30am -
Sep 27
Optimizing Your Ad Production Spend
New York, NY
8:30am -
Oct 06
Integrated Marketing Communications
New York, NY
8:30am -
Oct 13
Game Changing Digital Media Strategy
New York, NY
8:30am -
Oct 27
Fast Forward Your Content Marketing
New York, NY
8:30am -
Nov 03
The Multicultural Edge
New York, NY
8:30am -
Dec 01
How to Optimize Your Agency Partner Relationships
New York, NY
8:30am
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May 24
Brand Management
New York, NY
9:00am -
May 24
Digital & Social, West Coast Chapter
San Diego, CA
9:00am -
Jun 02
Media Leadership
New York, NY
9:00am -
Jun 07
Advertising Financial Management
New York, NY
9:00am -
Jun 07
Midwest Digital & Social
Chicago, IL
9:00am -
Jun 08
Integrated Marketing
Evanston, IL
9:00am -
Jun 08
In-House Agency Day
New York, NY
9:00am -
Jun 09
Sponsorship & Event Marketing
New York, NY
9:00am -
Jun 14
Digital & Social
New York, NY
9:00am -
Jun 15
Multicultural Marketing & Diversity
New York, NY
9:00am -
Jun 15
Business-to-Business
New York, NY
9:00am -
Jun 16
Research & Measurement
New York, NY
9:00am -
Jun 16
Joint Agency Relations & Media Leadership, West Coast Chapter
Los Angeles, CA
9:00am -
Jun 16
Shopper Marketing
Chicago, IL
9:00am -
Jun 21
ANA/BAA Promotion Marketing
New York, NY
9:00am -
Jun 22
ANA/BAA Shopper Marketing
New York, NY
9:00am -
Jun 23
Advertising Financial Management, West Coast Chapter
San Francisco, CA
9:00am -
Jun 23
ANA/BAA Experiential Marketing
Chicago, IL
9:00am -
Jul 20
Legal Affairs
New York, NY
10:00am -
Aug 02
Business-to-Business
New York, NY
9:00am
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May 26
YP Meet Up (Social) at Burwood Tap
Chicago, IL
6:30pm -
Jun 09
NorCal BMA: Customer Experience Marketing
Sunnyvale, CA
5:30pm -
Jun 15
BAA Chicago Chapter Luncheon on June 15
Chicago, IL
11:15am -
Jun 20
NorCal BMA Roundtable: Discussion around Big Data/Analytics
Sunnyvale, CA
6:00pm -
Jul 13
NorCal BMA Summer Mixer: Cielo Rooftop Bar
San Jose, CA
6:00pm
