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content strategy with Alexa
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Attract. Engage. Measure. Improve.

Content development is an integral part of any successful marketing plan.


How do you know if your efforts are paying off? Are potential customers discovering your site? Does your content resonate with your audience?

To answer these questions and more, you need reliable, easy to understand metrics and insights.

Alexa can help.
With our metrics and recommendations, you'll understand your audience, uncover competitors' tactics, and ensure your content gets discovered.

Engage Your Audience

To deliver great content to your audience, you need to learn about them first.

Demographic Profiles
Break down your visitors by gender, education, location, age, income, ethnicity, and number of children. Tailor your content to them.
Daily Pageviews per Visitor, Time on Site, and Bounce Rate
Measure and track the level of engagement with your content.
Social Insights
Analyze your social media traffic — Facebook fans, shares, and Google +1s — to understand which platforms are performing best for you.
Traffic Sources and Referring Sites
Find out exactly where your site traffic is coming from, and identify relationships you can build on.
Top Content
Understand which posts are resonating most with your readers and gain insight into why your readers come to you.
Mobile Insights
Dive into your mobile traffic and know what devices and platforms you need to think about.

Get Discovered — SEO Made Easy

Site Audit

Search Engine Optimization is central to your success. Alexa provides a turnkey solution that evaluates your site's SEO, lists specific recommendations, and tracks your improvement.

Directly Measure Your Results

Certified Site Metrics

By adding the Alexa Certify code on your site, you can feel confident in the accuracy of your on-site metrics. We will directly measure 100% of your site traffic, ensuring the most accurate Alexa Rank.

Keep Tabs on Your Competitors

Uncover your competition's strategy and learn where there's room for you to improve.


Competitive Benchmarking
Create and save custom comparison sets to compare any group of sites:
Historical Trends:
Growth patterns, seasonal spikes, and relative performance over time
Traffic Metrics:
Global and country rank, reach %, and pageviews %
Engagement:
Daily pageviews per visitor, bounce rate, and time on site
Site Popularity:
Number of sites linking in, Facebook likes and shares, and Google +1s
Traffic Sources:
Referrals from search, social, links and direct navigation
Demographics:
Gender, education, location, age, income, ethnicity, and household children

Try our tools today!

Getting started takes less than 10 minutes.

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