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Mobile App Development: How to Create a Useful App

Mobile App Development: How to Create a Useful App

Apps Mobile

The head of Google's Primer team shares why focusing on user-centric design will ensure that new products are relevant to your target audience.

How Dayparting Helps You Tap Into Consumer Micro-Moments

How Dayparting Helps You Tap Into Consumer Micro-Moments

Micro-Moments Consumer Trends

See This Summer's Hottest Fashion Trends According to Google Search Data

See This Summer's Hottest Fashion Trends According to Google Search Data

Retail Fashion

  • Susan Wojcicki on the Effectiveness of Empowering Ads on YouTube

    Susan Wojcicki on the Effectiveness of Empowering Ads on YouTube

    Article
    • Video
    • Advertising

    Ads that empower women aren't just effective—they represent an incredible opportunity for savvy marketers.

  • YouTube Ads Leaderboard: April 2016

    YouTube Ads Leaderboard: April 2016

    Ads Leaderboard
    • Video
    • Advertising

  • Time Pressure: Behavioral Science Considerations for Mobile Marketing

    Time Pressure: Behavioral Science Considerations for Mobile Marketing

    Article
    • Micro-Moments
    • Mobile
    • Search

    Why marketers should consider the implications of time pressure when trying to appeal to consumers ...

  • 2016 Food Trends on Google: The Rise of Functional Foods

    2016 Food Trends on Google: The Rise of Functional Foods

    Article
    • Consumer Goods
    • Search
    • Consumer Trends
    • Micro-Moments

    Google's 2016 Food Trends Report reveals how digital is driving health and wellness trends.

  • Wendy's Fires Up Its YouTube Advertising Presence to Match Shifting Audience Viewership

    Wendy's Fires Up Its YouTube Advertising Presence to Match Shifting Audience Viewership

    Case Study
    • Video

    How Wendy's built its digital presence from the ground up and uses YouTube to reach ...

  • 6 Questions for Every Brand to Consider After YouTube Brandcast

    6 Questions for Every Brand to Consider After YouTube Brandcast

    Infographic
    • Video
    • Advertising
    • Measurement
    • Mobile

    Find out if you're making the most of your online video strategy with the newest ...

  • Why Brands Have to Think Beyond Sports for Olympic Video Marketing Plans

    Why Brands Have to Think Beyond Sports for Olympic Video Marketing Plans

    Article
    • Sports & Entertainment
    • Video
    • Measurement

    Why brands might want to think beyond the obvious to connect on YouTube during the ...

  • An Agency Perspective: How Leading With Intent Changes the Agency Conversation

    An Agency Perspective: How Leading With Intent Changes the Agency Conversation

    Article
    • Mobile
    • Micro-Moments

    When agencies solve for customer intent, they elevate performance marketing to a strategic level.

  • How Online Video Influences Your Audience

    How Online Video Influences Your Audience

    Infographic
    • Video
    • Advertising
    • Mobile

    Improve your brand metrics by tapping into the increasing popularity of mobile video and YouTube ...

  • Principles of Mobile App Design: Engage Users and Drive Conversions

    Principles of Mobile App Design: Engage Users and Drive Conversions

    Collection
    • Mobile
    • Micro-Moments

    In a crowded market, how does a mobile app stand out? Great UX design.

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Creative

Ideas that blend creativity and technology.

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Editor's Picks

1 Micro-Moments: Your Guide to Winning the Shift to Mobile
Collection

Micro-Moments: Your Guide to Winning the Shift to Mobile

2 Shopping Insights: Explore Product Trends Across the U.S.
Tool

Shopping Insights: Explore Product Trends Across the U.S.

3 In Video Advertising, Is Longer Stronger?
Article

In Video Advertising, Is Longer Stronger?

Planning Tools

Google Trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.

View all tools ›

Marketer's Almanac

Marketer's Almanac looks at the trends and events informing innovative digital campaigns.

Visit the almanac
  • January
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  • April
  • May
  • June
  • July
  • August
  • September
  • October
  • November
  • December
  • January

    NYE Travel

    Popular last-minute destinations for New Year's Eve

  • CES

    Top 3 tech trends marketers should be watching

  • Fitness Resolutions

    Searches for fitness peak as people across the country look to get in shape

  • February

    Super Bowl

    A marketer’s playbook for winning the big game

  • Valentine's Day

    Make a love connection with consumers using mobile, search, and video

  • The Oscars

    How to sweep the awards this season and beyond

  • March

    March Madness

    March means one thing for college hoops fans: March Madness

  • SXSW

    For the festival's buzziest performances, fans turn to YouTube

  • Spring Break

    Where U.S. travelers are heading this year

  • April

    Tax Season

    Refund searches start earlier than ever. Is your business ready?

  • Spring Fashion

    The trends that are top of mind this season

  • May

    Mother's Day

    Discover what mom really wants on her special day

  • June

    E3

    How gamers use digital to virtually attend the biggest gaming event of the year

  • Summer Vacation

    The most popular vacation spot is in your backyard

  • Father's Day

    Research on how millennial dads use the web

  • July

    Summer Trends

    From BBQ to burns, here's five summer trends to plan for

  • House Hunting

    As real estate searching hits a high, we unlock six keys trends

  • Blockbuster Season

    Before millions of people go to the movies, they go to Google and YouTube

  • August

    Back-to-School Shopping

    How marketers can make the grade

  • September

    Football Season

    To score a touchdown with football fans, here's what you need to know

  • October

    Halloween

    This month, there's BOO-ming interest in makeup on YouTube

  • November

    Thanksgiving

    Cooks gobble up recipes and tips in preparation for the holiday

  • Black Friday

    When store visits peak during the holiday season

  • December

    Holiday Trends

    5 trends to watch in 2015

  • Holiday Shopping

    Three predictions about holiday shoppers for 2015

  • Holiday Season

    The magic behind unboxing videos on YouTube

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