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Ads Integrity Alliance: Working together to fight bad ads
June 13, 2012
Today
StopBadware
is
announcing
the formation of an industry partnership to combat bad ads. We’re pleased to be a founding member of the
Ads Integrity Alliance
, along with AOL, Facebook, Twitter and the IAB.
Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web. We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web.
In 2011, Google alone disabled more than
130 million ads
and
800,000 advertisers
that violated our policies on our own and partners’ sites, such as ads that promote
counterfeit goods
and
malware
. You can read more about our efforts to
review ads
and also see the
numbers over time
. Other players in the industry also have significant initiatives in this area. But when Google or another website shuts down a bad actor, that scammer often simply tries to advertise elsewhere.
No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple.
The alliance led by StopBadware will help the industry fight back together against scammers and bad actors. In particular, it will:
Develop and share definitions, industry policy recommendations and best practices
Serve as a platform for sharing information about bad actors
Share relevant trends with policymakers and law enforcement agencies
Bad ads reduce trust in the web and in online advertising. The web puts the world’s information at your fingertips and has given everyone a platform to speak, listen, engage and unite. The growth that businesses generate from online advertising has enabled an enormous part of this platform. We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.
Posted by Eric Davis, Global Public Policy Manager
(Cross-posted on the
Google Public Policy Blog
)
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