Introducing Firebase Analytics
http://goo.gl/dFiPkQ

"We’re excited to highlight Google’s next step in mobile app development: Firebase, a unified app platform for Android, iOS and mobile web development. It comes with new tools to help you develop faster, improve app quality, acquire and engage users, and monetize apps. The Firebase platform also comes with Firebase Analytics, a free and unlimited analytics solution for mobile apps."

1 Week until Analytics & Ads Announcements Livestream. Be one of the first to learn about Google’s innovations across ads and analytics at #GoogleSummit. Join us live as we announce these new products designed to grow your business on May 24th at 9:00am PT / 12:00pm ET. Register today at http://goo.gl/LPKcfT

Couldn't make it to today's Optimization Hangout? No problem. A recording is available here: https://youtu.be/cMtJetMnAD0

Efficient Campaign Tagging
#analytics #measure

"To simplify the generation of consistent links tagged with custom campaign parameters Outfox, a GACP and Google Analytics 360 Reseller, have developed GA Campaign URL, an add-on for Google Sheets."

Google Analytics and Search Console Deep Integration
#measure #analytics #seo

"Today the Google Analytics team is announcing a new, more robust, integration with Search Console... I think this is a huge improvement for the SEO community and anyone trying to understand how to analyze and improve Google Organic traffic."

May 16th Live Event: Building a Culture of Optimization

Creating a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. In this presentation, Analytics Advocate +Krista Seiden will walk through best practices and real-life example gotchas for A/B testing, with key takeaways for large organizations who are just getting into the optimization game as well as tips for more established testing programs to try out. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.

Questions? Leave them in this form: http://goo.gl/forms/TB6RVl3eak

Don't Overlook Irrational Behaviors: Mapping Your Customer’s Journey In Google Analytics

"Why are some people more resilient to hardships than others? The psychological answer isn't what you might expect. And many of your customers think the same way."

Tune In To the Google #io16 Live Stream Starting at 10 a.m. Pacific

Creating goals in analytics is critical to understanding how your marketing efforts are working and your site/apps are performing. This guide by Google Analytics power user Paul Koks will help ensure you've setup your goals properly. Learn more at: http://goo.gl/ut60hn

Join our team's Hangout this morning at 11am PST and learn live from Googler Krista Seiden about building a culture of testing and optimization. Sign up / watch here: https://goo.gl/qFzuUV

How to Actually Use Key Metrics and Data Analysis to Make a Difference
#measure #analytics

"On any given day, I spend a few hours discussing web analytics with a bevy of businesses, small to large. The one thing I consistently notice in companies without a staff analyst, is randomness."

Google Analytics helps brands optimize marketing efforts, and Search Console is where site owners manage how they appear in organic search results. Today, we are introducing the ability to display Search Console metrics alongside GA metrics. Learn more in today's post on our blog at: http://goo.gl/sQdUiK