Google is putting out an Android phone case designed by Jeff Koons because it can

The Android team at Google is really fond of releasing special cases for its Nexus phones, a marketing trick to get consumers excited about the phones, which are meant to excite hardware makers about Android. The company got Skrillex to make one once.

The latest is from Jeff Koons, the artist famous for turning art world commercialism on its head — selling massive stainless steel balloon animals for tens of millions of dollars, for instance. Koons also produced a "live-action video artwork" for Google.

Two weeks ago, Google formed a new hardware group that includes its Nexus division, which some industry sources interpreted as a signal that Google will get more serious about marketing its own devices. The Koons case is available for a "limited time."