Activision Blizzard to Publish Daily Live Programming on Facebook
Seeks to draw more eyeballs, ad dollars to competitive-videogame content
Activision Blizzard Inc., looking to draw more eyeballs and advertising dollars to its competitive-videogame content, plans next month to begin publishing daily live programming on Facebook Inc.
The companies announced the collaboration Thursday at the NewFronts digital-media conference in New York, where Activision Blizzard pitched marketers on its business of competitive videogaming, also called e-sports. Activision Blizzard said...







