Shipping and Fulfillment 101

  • 9 chapters

Your shipping strategy is an integral part of your overall business profitability and brand. This guide will show you step-by-step how to get your products from you to your customers in a way that creates a great experience for them and maintains a profitable business for you.

Start reading
or download PDF

9 chapters

1. Introduction

1 min

Shipping strategy and packaging can help foster repeat business and even help acquire new customers through powerful word-of-mouth marketing.

2. Shipping Fundamentals

2 min

It's important to understand how your business is going to be shipping packages to customers, whether it's from your home or a 3rd party warehouse.

3. Charging Customers

6 min

When presented correctly, shipping fees charged to customers can act as a marketing tool to entice visitors to finish their purchase.

4. Packaging

19 min

Packaging options range from basic to branded, small to massive. The unboxing experience your customer goes through is a vital part of the brand experience too.

5. Shipping Your Package

10 min

How to ship a package with USPS, FedEx, UPS or other shipping suppliers. Understand everything from shipping insurance to customs to duties.

6. Scaling Your Shipping Strategy

2 min

As your business grows, your shipping operations will too. Learn more about fulfillment warehouses and other 3rd party shipping suppliers.

7. Conclusion

1 min

The many variables involved in shipping a product from point A to point B means every businesses shipping strategy will be unique.

8. BONUS: Shipping Resource Roundup

4 min

From fancy packaging to shipping forms, get information on packaging merchants need to know. All the resources you need on how to ship a package.

9. About the Author

1 min

Follow Richard Lazazzera on Twitter

Author

3f5f92f73ae4a7ed5560ab78bda02232

Richard Lazazzera

Richard Lazazzera is an ecommerce entrepreneur and content strategist at Shopify. He is also the founder of A Better Lemonade Stand, a blog dedicated to reverse engineering the process of building and growing ecommerce businesses.

Follow Richard on Twitter.

More free guides

Facebook Advertising for Ecommerce Entrepreneurs

The Timely Guide to On-Demand Delivery

Start your free 14-day trial today!