Ads News
December 19 at 3:15pmby Divakar Bala

Per our December 5, 2017 email and announcement, advertisers who run ads targeted at specific detailed targeting options, such as multicultural affinity segments, may receive an in-product notification that requires acknowledgment of our anti-discrimination policies.

As a result of this update, your ads may be disapproved and advertisers will be...

Read More
December 14 at 4:07pmby Sekou White

Great case studies inspire and motivate us. Very, an online department store in the UK that offers intuitive, stylish but accessible shopping, needed a customized advertising solution that could scale to deliver highly personalized ads based on the tens of thousands of products it offers. The retailer’s challenge was to reach young, tech-savvy...

Read More
December 13 at 9:26pmby Rustom Hakimiyan

We're excited to announce that we recently launched an accelerator program at Facebook. The goal of this program is to find and nurture the most innovative, ad-tech companies on our platform.

We conducted an expansive search worldwide with 2 primary team goals in mind—self-starter and mission-focused. The selection criteria included companies that...

Read More
December 12 at 1:37pmby Gurbinder Ghotra

We're excited to announce the winner of the new Accelerator program, Zigglio.

With Zigglio, you can easily retarget your inbound callers on Facebook and Instagram, plus find more prospects that look like your best callers. You can leverage Zigglio phone numbers for your front desk, send us your call data programmatically, and watch your custom...

Read More
December 6 at 1:41pmby Divakar Bala

We've recently been alerted to an issue in our ads creation process where advertisers could create ads that violate our ads policies.

What we're doing to fix this issue

  • Actively working to strengthen our review process
  • Continuing to enforce our ad policies against discriminatory behavior on Facebook
  • Removing the ability to exclude detailed...
Read More
November 28 at 5:00pmby Farmer Dane

Implementing a pixel is one of the cornerstones of Facebook Marketing to help you measure, optimize your ads and create the most relevant audiences for your business. Quite often, planning the optimal setup for your site may simply be getting the base pixel code on to your site and tagging key elements or critical parts of your funnel. But in some...

Read More
November 17 at 5:44pmby Sekou White

Great case studies inspire and motivate us. Anton Sport, Norway’s premium sporting goods retailer, wanted to increase in-store sales by not only reaching its existing customers during their individual active sales cycles, but also reaching them with relevant products that are available in the location closest to them.

How did Facebook help Anton?

...
Read More
November 8 at 7:13amby Zain Aziz

As we continually invest in improving our Marketing API workflow for new developers who build Ads management apps, we observed that many developers have found Quickstart wizards to be useful in onboarding to our Marketing APIs. Quickstarts are an educational tool that can shorten the time it takes to build a functional app by providing...

Read More