You've Written Your Book. Now What?

Here at Self Published Author.com, we offer tools, advice, and resources to help you through the publishing process. Bowker is the official ISBN agency in the US and Australia. We're excited about authors taking the publishing process into their own hands, and we're here to help however you need it.

At Self Published Author.com, we

offer industry advice and perspective, giving you an inside scoop on the business
explore marketing tools
refer you to partners who can help
list events specifically for self-published authors

Welcome! Let's get started!

Newsletters: The Hidden Secret to Marketing?

by Rochelle D. Carter
Bowker | Tue May 24, 2016

Recently, members of the American Christian Fiction Writers group held an email discussion focusing on the benefits of email newsletters. The main question posed was this: Are email newsletters as important of a promotional tool as some authors claim? In short, the answer was an overwhelming “YES!” Christian authors, Deb Brammer, Misty Beller, Valerie Comer, Randy Ingermanson and Catherine Castle weighed in to share their success stories, voice their concerns, and provide insight into just how helpful newsletters can be.

As an author, are you concerned about setting up a mailing list for your readers? Do you share a concern over any of the following perceived problems with mailing lists:

Inside Publishing

Marketing & Publicity

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Left-Brainstorming: Creative Problem Solving for Analytical People

by Brian Jud
Bowker | Tue Apr 26, 2016

A core axiom of non-bookstore marketing is that you are not selling your book, but the use of your content to solve a prospective customer’s problem. Showing your potential buyers how to do that may take a little creativity.

Brainstorming – group thinking to find innovative answers to a particular dilemma – is generally used to stimulate ideas. Apply this technique to finding new ways to solve your prospective customers’ problems and you can develop a new source of significant special-sales revenue.

Inside Publishing

Marketing & Publicity

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Steps to Book Signing Success! Part 3

by Penny C. Sansevieri
Bowker | Tue Apr 5, 2016

In Parts 1 and 2 of this series, we discussed how you can pitch a book store and prepare for a successful event. In Part 3, we’re going to discuss what you should be doing on the actual day of your event.

The big day has arrived! You’ve got your pen ready, smile on, and a fresh stack of books just waiting to be signed. You are prepared to have the best book signing, ever! Previously, we discussed the importance of publicizing your event to bring in local traffic, but for the most part, a majority of your foot traffic from a book signing will come from shoppers walking through the store. So let’s talk about what you should be doing during your event to attract their attention:

Inside Publishing

Marketing & Publicity

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