New

Style
+
Strength

Fitbit Blaze™ & Alta™
are now shipping!

Get Yours Now

new

Pink is where
the heart is

Make way for Fitbit Charge HR™ in pink.

Shop Now

Fitbit Charge HR™
now comes in pink.

Get Yours

New season.
New styles from Tory Burch.

Today’s best fashion is all about fitness with a new Resin-Inlay Hinge Bracelet, Metallic Leather Bracelet & Striped Grosgrain Bracelet from Tory Burch and Tory Sport for Fitbit

See the Collection

One more way to find your fit.

One of the nation’s favorite personal fitness apps is now part of the Fitbit family. Say hello to FitStar.

Learn more

Fitbit Activity Index™

Explore the top exercises of Fitbit users, popular fitness trends
across the globe & tips for trying a new workout.

Take a Look

new

Winner of 17 CES Awards

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Introducing

new

fitness wristband

Learn more

chargeHR

Heart rate + activity wristband

Every beat counts.Learn more

surge

Fitness super watch

Train smarter. Go farther. Learn more

Meet the Fitbit family.

Compare all products
  • +

  • Everyday fitness

  • Active fitness

  • Performance fitness

  • WI-FI Smart scale

Zip Zip One One Flex Flex Charge Charge
new
Alta Alta Charge HR Charge HR
new
Blaze Blaze Surge Surge Aria Aria
Zip Zip One One Flex Flex Charge Charge
new
Alta Alta Charge HR Charge HR
new
Blaze Blaze Surge Surge Aria Aria

Need help choosing a tracker?

Whether you want to use heart rate to take your fitness to the next level or just want to see how your steps add up each day, there’s a Fitbit tracker for your goals.

Find your fit