Introducing flexible auto-tagging override for GA-AdWords linking
https://goo.gl/atOKMn  #analytics   #adwords   #measure  

Today, we’re making auto-tagging override flexible, to give advertisers greater control over UTM values for Adwords click data in Analytics. 

Over the next few weeks, we’re enhancing this feature to allow advertisers to use auto-tagging to automatically import Adwords data into Analytics, but use UTM values in the destination URL, when present. 

This means that advertisers can customize Campaign, Source, Medium, Content, Keyword dimension values using UTM values and still see AdWords impressions, clicks and cost data in the AdWords reports in GA.

To learn more, check out the Analytics Help Center. https://goo.gl/atOKMn

How to Track Your Life In Google Analytics With FitBit and IFTTT
/via +Data Runs Deep  #measure   #fitbit   #lifestreaming  

"This post will show you how to set up your Fitbit to track in Google Analytics... finally, as a bonus, there’s a web app that you can use to send data about your drinking habits to Google Analytics. Yes, drinking habits."

Google Tag Assistant is a critical tool for marketers & developers.

Google Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more saving you time and ensuring things are setup right. Learn more about getting started with Tag Assistant in this brief video.

Improve Your UX With Google Analytics
#measure   #analytics   #ux   #design          

"With web analytics, user researchers can look at much larger sample sizes than is possible with more resource-intensive methods, such as usability testing. This can be useful if you need to establish a high degree of certainty that a particular design change will be effective before you implement it. Analytics also gives researchers an opportunity to come up with answers much quicker than is possible when using in-person activities."

Join GACPs BrickTop and SEM Complex April 19th at Digital Spring

Join BrickTop and SEM Complex, Google Analytics Certified Partners, at the Digital Spring user conference this April 19th in St Petersburg, Russia. With two different tracks, one focusing on the technology behind our favorite marketing and analytics tools  and one focusing on putting those tools to work, attendees can find the right content for their needs.

Spotlight on Analytics 360, part of the Google Analytics 360 Suite
#measure   #analytics  

"For those who missed it, Analytics 360 is the new name for Google Analytics Premium, and it's now part of the larger Google Analytics 360 Suite. There are no immediate changes that will impact your use of the product, but a new look and feel consistent with the Google Analytics 360 Suite user experience will roll out in the coming months."

How to Use Google Analytics: Best Metrics & Reports
/via +Intechnic  #measure   #analytics  

"Google Analytics has become the industry standard for measuring website traffic and business performance. This article will teach you the basics of Google Analytics reports such ABC (Acquisition – Behavior – Conversion), Dimensions vs. Metrics, common KPIs and more."

How to Use Google Analytics to Improve Your Content Strategy
/by +SEMrush  #measure   #contentmarketing  

"Developing a content strategy based on the data rather than intuition allows you to learn more about your target audience, find out what they want to hear from you about, what would connect them with you more, and even how to get them to notice your business in the first place."

New Harvard Research on benefits of marketing data integration

"Businesses that integrated multiple sources of customer and marketing data over three years reportedly outperformed competitors in sales by 23%" https://goo.gl/OvFN6E