Dear Wired – I read your post about the changes in ad blocker policy on your site. Thanks for writing in such an open and respectful tone; it’s clear you care about your readers and want to find a reasonable way forward.
Unfortunately the post fails to address the REASONS that your readers use ad blockers. If only you had gone a little bit farther in the post and offered specific promises in exchange for being whitelisted, I think you would keep a much larger proportion of your readers.
As an example, here are some promises you could have made that would have convinced me.
Third party scripts will be kept to under 33% of page weight. (They’re at ~50% for this article, and that’s with a 1.1MB gif in the content!)
We will respect “do not track” headers in your browser (or settings on your Wired account) by excluding you fro…

