Logo Design Process
An old favorite of mine for it’s simplicity and visual puns [A known Designer weakness] – Smart Text required a personal touch along with a very professional view.
Warm colors, a careful choice of a font among a huge library – the options are limitless. Smart Text was designed to show that content creating is both an inspirational process as well as technical one.
While the writing brush was the pre-eminent element in the original design, I replaced it with something slightly more up to-date, the pen remained, but the feathers got changed to a more modern light-bulb.
