Millennials are quickly becoming a sought-after audience for companies across all types of industry verticals. As the first digitally-savvy generation enters adulthood, they represent a market of over 80 million consumers in the US alone, poised to spend approximately $600 billion every year (according to research from Accenture). In our earlier post on “Creating Content […]
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity. When people want to know more about a topic, they are motivated to find out what information is still missing, and this motivation encourages them to take action (Hill, Fombelle & Sirianni, 2016). […]
The numbers are in from this past holiday shopping season, and our team found that Taboola’s discovery platform outperformed search in boosting awareness and driving new television sales for a leading US consumer electronics company. Those weeks leading up to the new year are crunch time for all kinds of consumer-facing companies who often rely […]
If you’re running a sponsored content campaign, it’s vital that you make every audience interaction count once those users arrive at your intended landing page. Cutting-edge marketers incorporate a variety of A/B testing and experimentation into their overall conversion optimization strategies, ensuring that they are reaching the right audience with the right messaging at the […]
One of the best ways to make your marketing campaign pop is to include content created by customers, whether it’s a tweet praising your company, an attractive Instagram photo featuring your product, or a positive review on someone’s personal blog. Not only does user-generated content (UGC) save money that you would have otherwise spent to […]
Taboola was excited to sponsor the recent Hacktech hackathon at the California Institute of Technology in Pasadena, CA. Over 500 students from around the country came together for the event, an intense 36 hour competition where teams of up to four students hacked away through the night, submitting nearly 100 tech projects for prizes topping […]
Many online readers of The Atlantic may be surprised to know that the publication’s legacy dates back to 1857, as an esteemed print periodical publishing the likes of Mark Twain and Edith Wharton. While many loyal readers continue to subscribe to The Atlantic’s monthly print edition, the publication has built a robust and forward-thinking digital […]
Next week, throngs of technology, music, and film enthusiasts will flock to Austin, Texas for the annual South by Southwest Festival (SXSW). Among them will be Taboola’s founder and CEO — and part-time amateur pianist (also seen speaking and playing at TEDx with his father, a world-renowned guitarist) — Adam Singolda. On Saturday March 12, […]
How many clicks do you register on a site before navigating away to a different one? Pages-per-session is a measurement that simply reflects how many pages a visitor loads within one visit to your site. Upon arriving by way of search or social traffic—or perhaps even by typing your address into the good old-fashioned URL […]
According to “The Father of Advertising,” David Oglivy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. This was true during Oglivy’s “Mad Men”-era of advertising, and is even more relevant today, with publishers and content marketers competing in digital environments where an […]