A TV experience
you’ve never experienced.

Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.

New Interface

Feel fully immersed in your screen.
Even from across the room.

Many of the products we make — iPhone, iPad, Apple Watch — are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 10 feet away? The new Apple TV interface solves that fundamental challenge by using Touch and voice to reimagine how you interact with your TV screen.

  • Touch. The most natural way to navigate.

    The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.

  • Voice. The most efficient interaction tool ever.

    There’s no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what’s natural — just say what you want. Siri takes you right where you want to go without having to click through multiple menus to get there. And thanks to Dictation, entering text in search fields has never been easier. You can even sign in to apps with your voice just by spelling out your user name and password.

Siri Remote

The fastest way to find what you’re looking for? Ask Siri.

Siri makes finding your favorite entertainment easy. Just say what movie or show you want to watch, and Siri finds it for you. Tell Siri you want to watch something on Hulu. Or ask it to find Nemo. Siri knows exactly what you’re talking about. Ask Siri to recommend an app or find a specific one, and Siri searches the App Store for you. Tell Siri to stream a custom radio station from Apple Music or play the hit songs from 1973.1 It’s that simple. Dual microphones allow Siri to hear your commands clearly, even if there’s background noise. Which means the days of wading through page after page of choices to track down your favorite show — or using a remote to type in every letter of a movie title — are thankfully over.

Creed is available on iTunes
Creed is available on iTunes

Siri does the digging.
So you don’t have to.

Searching for a movie used to take almost as long as actually watching the movie. With Siri, you can quickly search for a movie or TV show across popular services, including content apps such as iTunes and Netflix. All your viewing options are displayed on the screen, so you can see where a movie or show can be found. You’ll also see if it’s available to rent, buy, or watch with a subscription. The apps Siri searches are updated often, so you’re never more than a word or two from something entertaining.

“I want to watch Kung Fu Panda”

Refine your search. Siri is smart enough to keep up.

With Siri, you can make follow-up commands during your search until you find exactly what you want. For example, tell Siri you want to see science fiction movies released in the ’70s. Siri will find them. Then narrow your search further by saying “Only the good ones.” Siri uses Rotten Tomatoes reviews to present only the critically acclaimed ones. And because you’re talking just as you normally would, it all feels completely natural.

“Show me some good dramas”

“Only ones released this year”